How to quadruple your data in a day
9th May 2014
Mailing lists provide a fantastic way to kick-start your marketing efforts if you avoid some common pitfalls...
As with almost everything else in business now, data is key to successful marketing. And the most holy asset of any sales and marketing team is the contact list.
For long-term growth and success, it is essential that the contact list is well maintained and grown. A mailing list that never grows will never reach prospective customers.
Content marketing, and permissions-based marketing techniques are regarded as a way to add to your contact list over time. People see your content, get interested in what’s on offer and your expertise, and finally get in touch when they need something. But because these methods are long-term, your contact list grows at a relatively small rate.
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