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Summit 2019 Web graphic

DataIQ Summit

27 June 2019
09:00 - 17:00
etc Venues, St Pauls, London

Set your business to automatic!

You don’t need to be running a digital transformation to deploy automation in your business. You do need to automate processes rapidly if you operate in digital channels, manage and analyse digital data, want to scale-up your data-driven processes, or intend to bring data science to bear. And if your goal is to bring in artificial intelligence and machine learning, then automation will become your new operating model. All of this will require the right leadership and people skills across data and analytics functions.

 

At this year’s DataIQ Summit, the opportunities and challenges of automation as a game-changing solution will be brought into focus. With high-level keynotes from end-user practitioners who operate at the nexus of data, code, tech and value, the event will provide real-world insights into how you can prepare for the next generation of business.

Key themes at DataIQ Summit:

  • Automate the data eco-system: controlling, integrating and governing all the data sources demanded by your organisation, from the analytics function through customer experience to lines of business, is a challenge at the extreme. On average, companies have 91 internal operating systems. By the time external solutions are added in, from cloud platforms to third-party data providers to digital marketing channels, the number rises to the hundreds. Only through automated APIs, ETL and integration will your business keep critical data streams flowing while meeting governance and compliance standards.
  • Automate the analytics: skills are in short supply, demand for insight and models continues to grow. The solution? Bring automation to bear wherever possible in the analytics process, from freeing up time in data preparation to machine-machine learning for model building. And as AI is increasingly a built-in feature of both customer-facing and business-based tools, companies with the skills to automate effectively are the ones that will thrive.
  • Automatic for the people: from customer experience management to applied machine learning, from setting the data strategy to enforcing data governance, the real key to successful automation is not technology or even data - it is people. Only with the right leadership, a focus on communication and team working, and a commitment to enabling the humans in the loop with the next generation business emerge ahead of its competition.

Click here to register

Featured Speakers View All


DataIQ Summit Headline Partner View All


DataIQ Summit Partners


Featured Speakers


Lorenzo Bavasso

Director of big data - digital
Three Mobile

Justina Bertuch

Agriculture Data Manager
Sainsbury's

Julian Brewer

Head of digital marketing global
Schroders

Christine Foster

Managing director for innovation
The Alan Turing Institute

Judith kleine Holthaus

Senior manager - insight and analytics
Whitbread

Ramneet Julka

Head of advanced analytics consulting practice
Barclays

Simon Kaffel

Head of data transformation
HSBC

Orlando Machado

Chief data scientist
Aviva

Simon Prinn

Senior manager - strategic data ops
Walgreens Boots Alliance

Olivier Thereaux

Head of Technology
Open Data Institute

Speakers


Christine Andrews

Director
DQM GRC

James Alty

Managing Director
Apteco Ltd

Andre Balleyguier

Chief Data Scientist EMEA
DataRobot

Steve Farr

Director of Global Solutions
Experian

Darron Gregory

Principal Consultant
TAP London

Scott Logie

Customer Engagement Director and Head of Insight
REaD Group

Ian Pilborough

Senior Solutions Consultant
Tealium

Ramon Perez

Managing Director
Datamining Lab UK

David Reed

Knowledge and strategy director
DataIQ

Toni Sekinah

Features Editor
DataIQ

Richard Tomlinson

Head of Data Science
CACI

DataIQ Summit Headline Partner


DataIQ Summit Partners


Gallery

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Agenda

8:45am

DOORS OPEN

9:15am

WELCOME

David Reed
Knowledge and strategy director

DataIQ

9:20am

THE FUTURE OF CUSTOMER ENGAGEMENT

Scott Logie
Customer Engagement Director and Head of Insight

REaD Group

Ramon Perez
Managing Director
Datamining Lab UK

 

We all get excited about new technology. AI, Machine Learning Virtual Reality and Artificial Reality are all being introduced as part of the marketing fabric. But what do the end customers think about the use of this technology and the impact it will have on their future relationship with brands? Based around research conducted by the DMA’s Customer Engagement Committee, which Scott chairs, and informed by how our end clients are starting to use the vast quantities of data that is now available, this presentation will look at which technologies customers are interested in, and what data could be used to support these.

9:50am

ANALYTICS: IDENTIFYING THE REAL VALUE IN DATA

Lorenzo Bavasso
Director of big data – digital
Three

 

To extract the full value of data, organisations need a change of culture and mindset. At the core of this shift is the creation of data products - not just the monetisation of data, but its use as a platform for other products and services. Just like the engine of a car, data becomes the driving force within new finished propositions, whether it is visible or not. In this session, Lorenzo will explore what companies like 3 need to do in order to put data and its value at their core.

 

10:10am

MARKETING AUTOMATION: GLOBAL REACH, CENTRAL CONTROL

Julian Brewer
Head of digital marketing, global

Schroders

 

Schroders digital marketing team is championing digital, data innovation and optimal customer experience in over 50 countries. A key dimension in supporting these markets is ensuring best practice is adhered to while automation takes over many of the core tasks. In this session, Julian will provide an insight into the way technology combined with agile methods is creating sustainable growth in a B2B environment.

 

10:30am

Panel discussion:

PROGRAMMING THE BUSINESS FOR VALUE DELIVERY

Lorenzo Bavasso
Director of big data – digital
Three

Julian Brewer
Head of digital marketing, global

Schroders

Scott Logie
Customer Engagement Director and Head of Insight

REaD Group

Ramon Perez
Managing Director
Datamining Lab UK

David Reed (Moderator)
Knowledge and strategy director

DataIQ

 

An interactive discussion and Q&A session using Slido to gain delegate responses to polls.

 

10:50am

MORNING BREAK

11:10am

BREAKOUT SESSIONS

11:10am

CUSTOMER DATA

IMPROVING CUSTOMER LOYALTY AND REWARDS PROGRAMS THROUGH BETTER DATA

Steve Farr
Director of Global Solutions
Experian

 

Organisations today are facing increasingly complex data challenges and are struggling to make use of the growing amounts of data they have access to. On top of this, many are plagued by databases with poor quality data; our research shows organisations believe 29% of their data is, on average, inaccurate.

 

In an age where getting even closer to customers, through their preferred method of communication (email, phone, mail), has become the norm in order to remain competitive, it’s more important than ever to have accurate and reliable customer data. An inability to work out who you can actually reach in your customer database makes getting closer almost impossible. It’s clear there is untapped potential out there to make better use of this asset.

 

During this session, we’ll look at real customer stories from a range of organisations. We’ll explore how they’ve been able to overcome their customer data challenges and see improvements in the areas of:

  • Strategies for improving customer relations and rewards program satisfaction through data
  • Improving your loyalty program data quality
  • Lowering loyalty program costs and elevating your loyalty program yield rate (ROI) with data

 

ANALYTICS

DIGITAL AND DATA TRANSFORMATION: MIND THE GAP

David Reed
Knowledge and strategy director

DataIQ

 

Digital transformations are a major focus for business right now, with as many as eight out of ten organisations undertaking or planning a project. Data should be viewed as the foundation of these new digital-first architectures, but often gets overlooked.

 

In this session, David will consider the critical success factors that keep data at the heart of digital transformations and ensure both deliver on their promise.

 

TRUST AND ETHICS

HOW TO TRUST YOUR DATA, SO YOUR CUSTOMERS TRUST YOU

Ian Pilborough
Senior Solutions Consultant
Tealium

 

Trust is the foundation of any relationship, and this is no different to a modern enterprise, who seek to understand, govern, and manage their customer data appropriately. Join Tealium’s Senior Solutions Consultant, Ian Pilborough who will provide a comprehensive overview of why governing customer data should be paramount to any business and how building a framework of governance will have positive impacts to the brand and customer experience, resulting in an improved relationship.

11:50am

CUSTOMER DATA

SO YOU HAVE A CDP, WHAT ARE YOU GOING TO DO WITH IT?

James Alty

Managing Director

Apteco

 

James will summarise the capabilities of a Customer Data Platform (CDP) and consider how you could use one for driving your marketing activities. He will look at the use of modelling, automation, optimisation and a pinch of AI to help take practical steps to use your new platform.

 

James will help you address questions such as:

  • How do I determine what products to offer customers who have purchased before?
  • How can I maximise the value of a customer relationship in the shortest time with practical steps to create automated campaigns?
  • How do I detect customers likely to cease buying?
  • What can I use all this transaction history for?

Attend the session to learn more.

 

ANALYTICS

DATA SCIENCE DEMYSTIFIED

Richard Tomlinson
Head of Data Science

CACI

 

Data Science is in the ascendancy, but some of the language and techniques being used are bewildering.

 

Richard cuts through the jargon, and explains what AI and Machine Learning really are.

 

He’ll dispel a number of common data science myths and describe some of the work that CACI are doing in this exciting field.

 

TRUST AND ETHICS

GDPR ONE YEAR ON

Christine Andrews
Director
DQM GRC

 

What have we learned about how much consumers trust how companies use their data and what should companies be doing in the post GDPR world?

 

A year on and awareness of GDPR amongst consumers and organisations is riding high with 67% of EU citizens aware of the regulation. Many companies have now scaled back privacy budgets and consider themselves compliant – yet it’s unlikely they’d meet the ICO’s requirements for Accountability.

 

Join Christine Andrew,s Director at DQM GRC for an insight into what companies should be doing to embed privacy by design in this post GDPR world.

 

12:30am

CUSTOMER DATA

WHAT’S TECH GOT TO DO WITH IT?

Darron Gregory
Principal Consultant
TAP London

 

New tech is both exciting and worrying. With pressures to integrate, automate and continually optimise, where do we find the time to think about the customer?

 

We will look at the best way to get the most out of your investment in marketing technology.

 

ANALYTICS

EMBRACING THE FUTURE OF DATA SCIENCE

Andre Balleyguier
Chief Data Scientist EMEA
DataRobot

 

Data Scientists have received a lot of attention in the past years. The profession was qualified as "the sexiest job of the 21st century" at a time when most companies were not even able to define what data science was and how they could use it in their business. As a consequence, this hype has vastly accelerated the creation of data science teams and the adoption of machine learning by businesses, sometimes successfully... and sometimes not.

 

There are multiple challenges delaying companies from scaling the business value they generate with data science: lack of understanding from the business, lack of available data science skills, and most importantly difficulty to operationalise.

 

In this presentation, we will explore those challenges and discuss how the data scientist profession needs to evolve to align with business value: embrace more automation, get closer to the business and put more emphasis on scalable ML operationalisation.

 

TRUST AND ETHICS

PRACTICAL DATA ETHICS

Olivier Thereaux
Head of technology
Open Data Institute

 

A world where data works for everyone is a noble vision and one that demands careful scrutiny of the processes which underpin our lives.

 

In this session, Olivier addresses the issue of algorithmic bias and AI ethics, and explains the ODI’s Data Ethics Canvas, a practical toolkit that has been adopted by organisations like the Co-op to steer their data-driven transformation.

1:00pm

LUNCH

2:00pm

DATA SCIENCE: FROM SCIENCE TO TECHNOLOGY - TAKING MATHS INTO THE REAL WORLD

Christine Foster
Managing director for innovation

The Alan Turing Institute

 

Taking research and applying it to real-world use cases is at the heart of The Alan Turing Institute’s innovation strategy. This is a two-way process: finding the right projects for researchers to tackle and ensuring organisations are aware of the leading-edge mathematical and computational techniques available. The focus is always to accelerate the transition from science to technology. In this session, Christine will explain how the Institute operates, the impact of emerging techniques and the role of proprietary data, as well as providing some examples of projects which have gone live.

 

2:20pm

AI: BUST THE MYTHS, BEAT THE MARKET

Orlando Machado
Chief data scientist

Aviva

 

Aviva is disrupting the insurance market through its radical adoption of data science and a willingness to transform processes and business models using its outputs. Applied AI is a prime example - instead of chasing mythical use cases, it is finding market-beating deployment opportunities. In this session, Orlando will provide examples ranging from frictionless customer experience and a new subscription model for insurance through to granular data-driven models for underwriters that are changing their pricing of risk.

 

2:40pm

Panel discussion:

TAMING TECHNOLOGY FOR AUTOMATIC RETURNS

Christine Foster
Managing director for innovation
The Alan Turing Institute

Simon Kaffel
Head of data transformation
HSBC

Orlando Machado
Chief data scientist
Aviva

David Reed (Moderator)
Knowledge and strategy director

DataIQ

An interactive discussion and Q&A session using Slido to gain delegate responses to polls.

 

3:00pm

AFTERNOON BREAK

3:20pm

ANALYTICS: PUTTING PROFESSIONALS BEHIND THE CONTROLS

Ramneet Julka
Head of advanced analytics consulting practice

Barclays UK

Creating an internal analytics consultancy is not just about building a data asset and automating processes, it requires a shift in mindset and the adoption of professional ways of working. Embedding standards and building soft skills are what will create the right environment for new analytics-driven services. In this session, Ramneet will describe how Barclays has leveraged its information, skills and client relationships to develop a new business model.

3:40pm

DATAOPS: DEFINE, BUILD, AUTOMATE, REPEAT

Simon Prinn
Senior manager - strategic data ops

Walgreens Boots Alliance – global brands

You don’t have to be a global digital platform like Amazon or Google to recognise the huge potential of automated data ops. As the underpinning for both data engineering and data science, this approach gets data sets into the shape and places where it has the biggest value and impact. In this session, Simon will outline how WBA has established a global data ops process and the mindset which needs to be adopted alongside the technology.

4:00pm

Panel discussion:

GETTING THE CULTURE RIGHT

Justina Bertuch
Agriculture data manager
Sainsburys

Judith Kleine Holthaus
Senior manager – insight and analytics
Whitbread

Ramneet Julka
Head of advanced analytics consulting practice

Barclays UK

Simon Prinn
Senior manager - strategic data ops

Walgreens Boots Alliance – global brands

David Reed (Moderator)
Knowledge and strategy director

DataIQ

 

An interactive discussion and Q&A session using Slido to gain delegate responses to polls.

4:20pm

CLOSING REMARKS

David Reed
Knowledge and strategy director

DataIQ

4:30pm

DRINKS AND NETWORKING

 

£295.00 (+£59.00)
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