DOORS OPEN

WELCOME AND FIRST LOOK

DataIQ has just completed fresh research into privacy and data ethics among both consumers and businesses. This first look at the findings will give an insight into how attitudes, behaviours and expectations have changed in the wake of new data protection laws and recent data misuse scandals. Further findings will be scattered throughout the day.

David Reed Knowledge and strategy director DataIQ

PRIVACY BY DESIGN AND DEFAULT, WHAT’S NOT TO LIKE?

The GDPR/DPA 2018 have been with us for nearly a year. Many companies rushed to introduce new privacy notices and policies, Article 30 Records of Processing and mandatory employee training. Yet, how many truly embraced or even understood the concepts of Privacy by design and default and the longer term sustainability for ethical data use they provide?

Data ethics demands these concepts are at the core of any company’s approach to designing new systems, processes or services that involve personal data and yet, so often, they’re not.

Christine Andrews examines how companies should approach this important aspect of the accountability principle and how to implement a successful privacy by design and default culture and programme.

Christine Andrews Managing director DQM GRC

ADVENTURES IN THE AD-TECH ECO-SYSTEM

For publishers, ensuring their digital business needs are being met while remaining compliant has become complex in the wake of rulings by European data protection authorities. For ad-tech vendors, maintaining their business model is equally challenging. This session will provide an insider’s view on how the conversation between publishers, vendors, industry bodies and regulators has been progressing and what a compliant eco-system of the future might look like.

PRIVACY AND INNOVATION - CREATING A DATA ETHICS FRAMEWORK FOR AI

Artificial intelligence is a hot-spot for investment and technological innovation right now with a constant stream of new AI-enabled products and services reaching the marketplace. But in these early days for this activity, the role of governance and ethics has yet to be established. To address this, the ICO is consulting on an ethical framework for AI to help create a pathway that steers between privacy and innovation. In this session, Ali will explain the ICO’s role and approach as well as the issues which need to be considered when developing AI-based solutions.

Ali Shah Head of technology policy Information Commissioner’s Office

Panel discussion:

CONSUMER EXPECTATIONS V BUSINESS NEEDS: WHERE’S THE BALANCE?

Picking up on key issues from the morning’s sessions, combined with further findings from the DataIQ Align research, the panel will consider whether organisations can find the sweet spot between compliance, privacy and commercial advantage.

MORNING BREAK

BREAKOUT SESSIONS

Trust, ethics and privacy – do consumers care?

The introduction of the General Data Protection Regulation, when combined with the business world’s current fascination with potential opportunities from artificial intelligence and machine learning, increased consumer awareness of the potential uses their data could be applied to, raising questions about trust, ethics and privacy.

In this presentation we discuss:
· Consumer perspectives on trust, ethics and privacy;
· Organisational maturity in introducing ethics in governance processes; and
· The potential developing regulatory impacts in this area.

Neil Currie

Head of Data Management

Crowe

Tealium Session

Lindsay McEwan

General Manager EMEA

Tealium

Privacy solution adoption: Leveraging it for success

Consent fatigue, loss of actionable data and reduced customer engagement are real challenges facing organisations today … why?

Those that get it right will suddenly discover a rich new vein of insights and enhanced customer engagement.

During our conversation, we will present, explore and define:

• Consent and preference management implementations used to both good and bad effect
• Compliant data permissions used to capture, create and reignite rich data sets
• Operationalising new privacy regulations to keep data actionable
• Actionable adoption by design

J Cromack

Co-founder and chief innovation officer

MyLife Digital

Resolving the data trust issue

As an industry, we face an urgent challenge – we are losing the trust of our customers. Unaddressed, this will lead to further public backlashes; plummeting employee satisfaction; and ultimately inhibited growth. This session will focus on how to resolve this.

James Addlestone

Data strategy Partner

Code Worldwide

LUNCH

THE BUSINESS OF DATA ETHICS

As the nature of the data-value exchange between consumers and businesses shifts, so does the need to apply an ethical filter and privacy overlay to the fundamentals of data protection. But what should this look like and how does it alter the commercial value that can be derived from data? Will there be an ethical bonus for companies that get it right?

SAFE AGAINST THE MACHINE? FUNDRAISING DATA IN THE AGE OF THE ALGORITHM

Charities have to handle highly-sensitive personal information, such as health or child-related information, in order to deliver their services. They also need to take advantage of new techniques to make efficiency savings and ensure those services are available to people who really need them. This session will consider how to be transparent, compliant and trusted in the real world.

COMPLIANCE AND ETHICS IN THE BANKING SECTOR

With regulation just a fact of life for financial services, compliance is not the challenge which other sectors may have experienced. Instead, there is much greater effort being focused on how to drive competitive advantage out of being ethical, as this session will illustrate.

Torrin Stafford Head of Data Privacy and Protection Lloyds Banking Group

Panel discussion:

WHAT DOES AN ETHICAL DATA BUSINESS LOOK LIKE?

With final findings from the DataIQ Align research, the panel will consider how true alignment can be achieved across business, consumer and regulatory needs.

	David Reed Knowledge and strategy director DataIQ
	Moritz Godel Divisional director London Economics
	Meera Naik Data product manager Barnardo’s
	Liz Curry Information governance and GDPR consultant Barnardo’s
	Torrin Stafford Head of Data Privacy and Protection Lloyds Banking Group

CLOSING REMARKS

DRINKS AND NETWORKING