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DataIQ Align

30 April 2019
08:45 - 16:30
etc Venues, Monument, London

DataIQ Align - Privacy, value and ethics: the new data exchange

In 2016, DataIQ began to research the impact of new data protection legislation in Europe, tracking how businesses were preparing for its introduction and whether consumers understood their new rights. Key findings from our research included a dramatic improvement in the willingness of individuals to share their personal data if the terms of the exchange are right, but also gaps in how well organisations were planning to engage with this new reality.

 

 

In 2019, our focus moves on to the values which underpin the data-driven digital economy in the wake of the General Data Protection Regulation and the Data Protection Act. In particular, our research explores the behavioural shifts which privacy concerns bring about among consumers as well as their perception of companies who “do the right thing” (or don”t…). Our B2B survey examines the new ethical considerations around data, as well as how privacy can be designed into the digital eco-system.

 

Launching the findings from this benchmark research at DataIQ Align on 30th April, David Reed, knowledge and strategy director, will reveal where consumers are at in the wake of the biggest shake-up in data protection rights - as well as the biggest privacy violations - in a generation, as well as how companies are adjusting their business models, data strategies and brand promises in response.

 

He will be joined by Moritz Godel, divisional director, London Economics, as well as a senior policy officer from the Information Commissioner’s Office and two leading industry practitioners. Alongside representatives from our research partners, Tealium, Crowe and DQM GRC, they will also participate in panel discussions to examine the survey findings and issues in greater depth.

Featured Speakers View All


DataIQ Align Headline Partner View All


DataIQ Align Partners


Featured Speakers


Liz Curry

Strategic Lead - GDPR
Barnardo's

Moritz Godel

Associate director
London Economics

Meera Naik

Head of data transformation
Barnardo's

Ali Shah

Head of technology policy
Information Commissioner's Office

Torrin Stafford

Head of Data Privacy and Protection
Lloyds Banking Group

Kate Teh

Group legal director
Telegraph

Speakers


James Addlestone

Data strategy partner
Code Worldwide

Christine Andrews

Director
DQM GRC

J Cromack

Chief Innovation Officer
MyLife Digital

Neil Currie

Head of data management
Crowe GRC

Peter Galdies

Director
DQM GRC

Lindsay McEwan

General Manager EMEA
Tealium

David Reed

Knowledge and strategy director
DataIQ

Helen Tedore

Head of analytics and innovation
Crowe GRC

DataIQ Align Headline Partner


DataIQ Align Partners


Gallery

Here are a selection of photos from DataIQ Align 2019

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Agenda

8:45am

DOORS OPEN

9:15am

WELCOME AND FIRST LOOK

DataIQ has just completed fresh research into privacy and data ethics among both consumers and businesses. This first look at the findings will give an insight into how attitudes, behaviours and expectations have changed in the wake of new data protection laws and recent data misuse scandals. Further findings will be scattered throughout the day.

 

David Reed

Knowledge and strategy director
DataIQ
9:30am

PRIVACY BY DESIGN AND DEFAULT, WHAT’S NOT TO LIKE?

The GDPR/DPA 2018 have been with us for nearly a year. Many companies rushed to introduce new privacy notices and policies, Article 30 Records of Processing and mandatory employee training. Yet, how many truly embraced or even understood the concepts of Privacy by design and default and the longer term sustainability for ethical data use they provide?

 

Data ethics demands these concepts are at the core of any company’s approach to designing new systems, processes or services that involve personal data and yet, so often, they’re not.

 

Christine Andrews examines how companies should approach this important aspect of the accountability principle and how to implement a successful privacy by design and default culture and programme.

 

Christine Andrews
Managing director

DQM GRC

10:00am

ADVENTURES IN THE AD-TECH ECO-SYSTEM

For publishers, ensuring their digital business needs are being met while remaining compliant has become complex in the wake of rulings by European data protection authorities. For ad-tech vendors, maintaining their business model is equally challenging. This session will provide an insider’s view on how the conversation between publishers, vendors, industry bodies and regulators has been progressing and what a compliant eco-system of the future might look like.

Kate Teh

Group legal director

Telegraph

10:20am

PRIVACY AND INNOVATION - CREATING A DATA ETHICS FRAMEWORK FOR AI

Artificial intelligence is a hot-spot for investment and technological innovation right now with a constant stream of new AI-enabled products and services reaching the marketplace. But in these early days for this activity, the role of governance and ethics has yet to be established. To address this, the ICO is consulting on an ethical framework for AI to help create a pathway that steers between privacy and innovation. In this session, Ali will explain the ICO’s role and approach as well as the issues which need to be considered when developing AI-based solutions.

 

 

Ali Shah
Head of technology policy

Information Commissioner’s Office

10:50am

Panel discussion:

CONSUMER EXPECTATIONS V BUSINESS NEEDS: WHERE’S THE BALANCE?

Picking up on key issues from the morning’s sessions, combined with further findings from the DataIQ Align research, the panel will consider whether organisations can find the sweet spot between compliance, privacy and commercial advantage.

 

David Reed

Knowledge and strategy director
DataIQ

 

Kate Teh

Group legal director

Telegraph

 

Ali Shah

Head of Technology Policy

Information Commissioners Office

 

Christine Andrews
Managing director

DQM GRC

 

Helen Tedore

Head of analytics and innovation

Crowe

11:10am

MORNING BREAK

11:30am

BREAKOUT SESSIONS

11:30am

Trust, ethics and privacy – do consumers care?

The introduction of the General Data Protection Regulation, when combined with the business world’s current fascination with potential opportunities from artificial intelligence and machine learning, increased consumer awareness of the potential uses their data could be applied to, raising questions about trust, ethics and privacy.

In this presentation we discuss:
· Consumer perspectives on trust, ethics and privacy;
· Organisational maturity in introducing ethics in governance processes; and
· The potential developing regulatory impacts in this area.

 

Neil Currie

Head of Data Management

Crowe

Tealium Session

 

Lindsay McEwan

General Manager EMEA

Tealium

 

12:15pm

Privacy solution adoption: Leveraging it for success

 

Consent fatigue, loss of actionable data and reduced customer engagement are real challenges facing organisations today … why?

 

Those that get it right will suddenly discover a rich new vein of insights and enhanced customer engagement.

 

During our conversation, we will present, explore and define:

  • Consent and preference management implementations used to both good and bad effect
  • Compliant data permissions used to capture, create and reignite rich data sets
  • Operationalising new privacy regulations to keep data actionable
  • Actionable adoption by design

 

J Cromack

Co-founder and chief innovation officer

MyLife Digital

Resolving the data trust issue

 

As an industry, we face an urgent challenge – we are losing the trust of our customers. Unaddressed, this will lead to further public backlashes; plummeting employee satisfaction; and ultimately inhibited growth. This session will focus on how to resolve this.

 

 

James Addlestone

Data strategy Partner

Code Worldwide

1:00pm

LUNCH

2:00pm

THE BUSINESS OF DATA ETHICS

As the nature of the data-value exchange between consumers and businesses shifts, so does the need to apply an ethical filter and privacy overlay to the fundamentals of data protection. But what should this look like and how does it alter the commercial value that can be derived from data? Will there be an ethical bonus for companies that get it right?

 

Moritz Godel
Divisional director

London Economics

 

2:30pm

SAFE AGAINST THE MACHINE? FUNDRAISING DATA IN THE AGE OF THE ALGORITHM

Charities have to handle highly-sensitive personal information, such as health or child-related information, in order to deliver their services. They also need to take advantage of new techniques to make efficiency savings and ensure those services are available to people who really need them. This session will consider how to be transparent, compliant and trusted in the real world.

 

Meera Naik

Head of data transformation

Barnardo’s

 

Liz Curry

Information governance and GDPR consultant

Barnardo’s

 

3:00pm

COMPLIANCE AND ETHICS IN THE BANKING SECTOR

With regulation just a fact of life for financial services, compliance is not the challenge which other sectors may have experienced. Instead, there is much greater effort being focused on how to drive competitive advantage out of being ethical, as this session will illustrate.

 

Torrin Stafford

Head of Data Privacy and Protection

Lloyds Banking Group

3:30pm

Panel discussion:

WHAT DOES AN ETHICAL DATA BUSINESS LOOK LIKE?

With final findings from the DataIQ Align research, the panel will consider how true alignment can be achieved across business, consumer and regulatory needs.

 

David Reed

Knowledge and strategy director
DataIQ

 

Moritz Godel
Divisional director

London Economics

 

Meera Naik

Data product manager

Barnardo’s

 

Liz Curry

Information governance and GDPR consultant

Barnardo’s

Torrin Stafford

Head of Data Privacy and Protection

Lloyds Banking Group

 

3:55pm

CLOSING REMARKS

David Reed
Knowledge and strategy director
DataIQ
4:00pm

DRINKS AND NETWORKING

Attendee List

Senior data professionals from the below companies attended DataIQ Align 2019:

 

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