DataIQ Align - Privacy, value and ethics: the new data exchange
In 2016, DataIQ began to research the impact of new data protection legislation in Europe, tracking how businesses were preparing for its introduction and whether consumers understood their new rights. Key findings from our research included a dramatic improvement in the willingness of individuals to share their personal data if the terms of the exchange are right, but also gaps in how well organisations were planning to engage with this new reality.
In 2019, our focus moves on to the values which underpin the data-driven digital economy in the wake of the General Data Protection Regulation and the Data Protection Act. In particular, our research explores the behavioural shifts which privacy concerns bring about among consumers as well as their perception of companies who “do the right thing” (or don”t…). Our B2B survey examines the new ethical considerations around data, as well as how privacy can be designed into the digital eco-system.
Launching the findings from this benchmark research at DataIQ Align on 30th April, David Reed, knowledge and strategy director, will reveal where consumers are at in the wake of the biggest shake-up in data protection rights - as well as the biggest privacy violations - in a generation, as well as how companies are adjusting their business models, data strategies and brand promises in response.
He will be joined by Moritz Godel, divisional director, London Economics, as well as a senior policy officer from the Information Commissioner’s Office and two leading industry practitioners. Alongside representatives from our research partners, Tealium, Crowe and DQM GRC, they will also participate in panel discussions to examine the survey findings and issues in greater depth.
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Here are a selection of photos from DataIQ Align 2019
WELCOME AND FIRST LOOK
DataIQ has just completed fresh research into privacy and data ethics among both consumers and businesses. This first look at the findings will give an insight into how attitudes, behaviours and expectations have changed in the wake of new data protection laws and recent data misuse scandals. Further findings will be scattered throughout the day.
PRIVACY BY DESIGN AND DEFAULT, WHAT’S NOT TO LIKE?
The GDPR/DPA 2018 have been with us for nearly a year. Many companies rushed to introduce new privacy notices and policies, Article 30 Records of Processing and mandatory employee training. Yet, how many truly embraced or even understood the concepts of Privacy by design and default and the longer term sustainability for ethical data use they provide?
Data ethics demands these concepts are at the core of any company’s approach to designing new systems, processes or services that involve personal data and yet, so often, they’re not.
Christine Andrews examines how companies should approach this important aspect of the accountability principle and how to implement a successful privacy by design and default culture and programme.
ADVENTURES IN THE AD-TECH ECO-SYSTEM
For publishers, ensuring their digital business needs are being met while remaining compliant has become complex in the wake of rulings by European data protection authorities. For ad-tech vendors, maintaining their business model is equally challenging. This session will provide an insider’s view on how the conversation between publishers, vendors, industry bodies and regulators has been progressing and what a compliant eco-system of the future might look like.
PRIVACY AND INNOVATION - CREATING A DATA ETHICS FRAMEWORK FOR AI
Artificial intelligence is a hot-spot for investment and technological innovation right now with a constant stream of new AI-enabled products and services reaching the marketplace. But in these early days for this activity, the role of governance and ethics has yet to be established. To address this, the ICO is consulting on an ethical framework for AI to help create a pathway that steers between privacy and innovation. In this session, Ali will explain the ICO’s role and approach as well as the issues which need to be considered when developing AI-based solutions.
CONSUMER EXPECTATIONS V BUSINESS NEEDS: WHERE’S THE BALANCE?
Picking up on key issues from the morning’s sessions, combined with further findings from the DataIQ Align research, the panel will consider whether organisations can find the sweet spot between compliance, privacy and commercial advantage.
Trust, ethics and privacy – do consumers care?
The introduction of the General Data Protection Regulation, when combined with the business world’s current fascination with potential opportunities from artificial intelligence and machine learning, increased consumer awareness of the potential uses their data could be applied to, raising questions about trust, ethics and privacy.
Head of Data Management
General Manager EMEA
Privacy solution adoption: Leveraging it for success
Consent fatigue, loss of actionable data and reduced customer engagement are real challenges facing organisations today … why?
Those that get it right will suddenly discover a rich new vein of insights and enhanced customer engagement.
During our conversation, we will present, explore and define:
Co-founder and chief innovation officer
Resolving the data trust issue
As an industry, we face an urgent challenge – we are losing the trust of our customers. Unaddressed, this will lead to further public backlashes; plummeting employee satisfaction; and ultimately inhibited growth. This session will focus on how to resolve this.
Data strategy Partner
THE BUSINESS OF DATA ETHICS
As the nature of the data-value exchange between consumers and businesses shifts, so does the need to apply an ethical filter and privacy overlay to the fundamentals of data protection. But what should this look like and how does it alter the commercial value that can be derived from data? Will there be an ethical bonus for companies that get it right?
SAFE AGAINST THE MACHINE? FUNDRAISING DATA IN THE AGE OF THE ALGORITHM
Charities have to handle highly-sensitive personal information, such as health or child-related information, in order to deliver their services. They also need to take advantage of new techniques to make efficiency savings and ensure those services are available to people who really need them. This session will consider how to be transparent, compliant and trusted in the real world.
COMPLIANCE AND ETHICS IN THE BANKING SECTOR
With regulation just a fact of life for financial services, compliance is not the challenge which other sectors may have experienced. Instead, there is much greater effort being focused on how to drive competitive advantage out of being ethical, as this session will illustrate.
WHAT DOES AN ETHICAL DATA BUSINESS LOOK LIKE?
With final findings from the DataIQ Align research, the panel will consider how true alignment can be achieved across business, consumer and regulatory needs.
DRINKS AND NETWORKING
Senior data professionals from the below companies attended DataIQ Align 2019: