Businesses which want to build public trust in how they handle personal data should look no further than the National Health Service, which has emerged as the leading organisation when it comes to data ethics, according to a new study by the Open Data Institute (ODI).
A new tech project, backed by the EU Horizon 2020 project, claims to have developed a solution to consumer concerns about who has control of their personal information; fears which have been exacerbated by the Cambridge Analytica scandal.
GDPR might have given consumers more power over their data but three-quarters of Brits remain concerned about sharing their information with companies, according to new research, which shows businesses still have some way to go before gaining consumer trust.
More than one-in-four (27%) UK business leaders believe a lack of digital and data skills within their organisation is hampering their ability to deliver engaging, personalised experiences for customers.
Brexit may (or may not) become a reality on Saturday, but even if the UK Parliament does approve the deal, it will not settle the issue of how data protection laws will operate. “There is an assessment that needs to be done after Brexit on whether we need GDPR 2.0,” said Maarten Stassen, partner in the Brussels office of corporate law firm Crowell and Moring.
The vast majority of Whitehall departments have agreed to share web analytics data in a controversial plan to allow the Government to monitor user behaviour across the main Gov.uk online hub to offer personalised services to users.
Tech giants Facebook, Twitter, and Google have been condemned for their lack of transparency over political advertising, which it is claimed is leaving users in the dark over how and why they are being targeted on social media platforms.
The seemingly endless stream of data breaches is not only making consumers more savvy over data security it is also triggering a major change in their behaviour, with more and more people leveraging their spending power to hold businesses to account