Senior executives might have woken up to the power of data-driven methods but the majority are encountering resistance, not from the board but from the workforce, who are concerned about its impact on their futures.
As privacy campaigners baulk at UK Government plans to share anonymised mobile phone data to help stem the spread of the coronavirus, it has emerged mobile operators across Europe have already agreed to share their information with Brussels chiefs.
The NHS is ratcheting up its use of patient data as it battles the coronavirus, with reports that it is working with a number of technology companies on a new system to help manage resources in responding to the pandemic.
The data science and tech communities are continuing to join the fight against the spread of coronavirus with the launch of a new symptom tracking app in the UK, designed for all consumers whether they have caught the virus or not.
The Government has handed out £90 million in funding for three UK "future transport zones" aimed at bringing together academics and experts with businesses and local bodies, to investigate the future of smart and green technology.
Data science and new technology - especially artificial intelligence - are playing a major role in the fight against the coronavirus, and even a possible cure, as the pandemic continues to spread across the world.
Further proof - if it were needed - of the benefits of embracing a data-driven strategy has emerged in a new study which claims to show that by making better use of data, organisations can not only materially increase revenue and reduce operational costs, they can also boost profitability by an average of 12.5% of their total gross profit.