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Marketers have moved to data segmentation and multi-channel marketing tactics, following the introduction of GDPR, which has triggered a major overhaul of data strategies. According to research from TransUnion (formerly Callcredit), two-thirds of marketers (66%) said they are now less able to personalise marketing to individuals, and have switched to segmentation, with eight out of ten marketers (78%) agreeing that being able to segment or understand their existing customer base is more important now GDPR is in effect.
Generation Z - those born after 1996 - are bringing a tech-first mentality that will propel businesses into the digital future but many worry they lack the much needed "soft skills" which companies are seeking.
Marketers' quest for quick access to actionable insights is being hindered by an inability to tap into the data they hold, according to a new study, which points the blame squarely on data management issues.
Workers in Scotland’s booming technology sector are commanding the biggest salary increases in the country, according to a new survey, with seven of the top rises in the last 12 months being in data and digital roles.
Those who advocate that the US should implement GDPR-style legislation have had their case strengthened by a new survey of consumers which shows that two-thirds (67%) of Americans think the US government should do more to protect data privacy.
The health service risks losing out on huge potential revenue in the future if it does not put in place a strategy to capitalise on the increasing value of the medical data it holds, according to a new report.
The dominance of London and the South East in tech industry occupations threatens to further skew the growth of employment in science, technology, engineering and maths (STEM) industries in the coming years.
Businesses are failing to make the most of their data due to a lack of analytics skills, according to a study, which claims the most pressing issue is being unable to integrate multiple data sets.
Businesses which place emphasis on digital transformation are far more confident about their future growth, according to a new report, which reveals that almost four in five (79%) business leaders see digital transformation as a strategic priority.
The UK’s leading academics and health specialists are joining forces for a new programme to tap into the huge streams of medical data to ultimately improve the care patients receive from the NHS.
The use of data in marketing and sales activities has risen up the corporate agenda and is now seen as a board-level responsibility for the majority of businesses.
Analytical skills will become a major part of financial services professionals' roles as the industry undergoes a massive shift in focus to tap into the rise of big data.
UK businesses are missing out on an estimated £85 billion in turnover each year due to a lack of basic digital skills, especially among sole traders, according to the latest Lloyds Bank Business and Charity Index.
The Government is expanding its Cyber Discovery scheme, designed to attract young people into the cyber security industry, by opening it up to candidates in Scotland and Northern Ireland for the first time.
The majority of the UK companies admit they need to make improvements in their data management strategies, with compliance, data security and data visibility among the leading concerns.
UK companies want to speed up investment in artificial intelligence to gain a competitive advantage in delivering personalised customer experiences at scale but are being hampered by a "triple whammy" of a lack of skills, an abundance of data and GDPR.
The vast majority (82%) of retailers are committed to implementing a data-centric strategy in the next five years, with almost a third stating this is already in place, according to a new report.
The Government has revealed plans to invest £50m in five technology centres of excellence across the UK that will explore advances in medical artificial intelligence, aimed at improving patient care and speeding up diagnosis.
Technology skills are dominating the expansion of the so-called STE(A)M (science, technology, engineering, arts and maths) job market, according to research commissioned by education charity EDT.
The Information Commissioner's Office has launched a consultation over the creation of a statutory code of practice to regulate the use of personal data in political campaigns in the wake of the Cambridge Analytica scandal.
South Kesteven District Council in Lincolnshire claims to have become the first district council to implement a data analytics platform which helps budget efficiencies and protects vital services at the same time.
The Government is ramping up its commitment to tackling the digital skills crisis in the regions after approving what it calls an "unprecedented" transfer of power from Westminster to the North East.
The Government is to invest £3 million to help strengthen digital and data skills in Greater Manchester and the surrounding areas.