According to a KPMG report - based on interviews with of 2,000 UK consumers - 53% of people said they believe AI will have a positive impact on the NHS (10% said negative). The steps most likely to motivate people to share their personal data with the NHS were to improve the quality of diagnosis and if the NHS took steps to ensure data is kept safe and secure.
Some 54% of people think the potential benefits of giving their personal data to the NHS outweigh the potential risks (9% disagree).
This was in stark contrast with those willing to share their personal data with organisations such as pharmaceutical companies (15%), charities (11%), media companies (8%), Internet companies (8%) and political organisations (7%). In terms of willingness to share personal data for AI, the NHS scored ahead of organisations such as banks (47%), the police (33%), and the Government (22%).
KPMG UK vice chair James Stewart said: “The NHS is the one area of many people’s lives where their scepticism of AI and data security is overcome. This could make the data held by the NHS a national asset capable of catapulting the UK’s AI development potential forward. The public are receptive to more AI in the NHS and this could lead to breakthroughs in patient care and how the technology is regarded by UK business more generally.”