Tesco charity partnership taps into data to improve health

DataIQ News

Tesco has signed a partnership with the British Heart Foundation, Cancer Research UK, and Diabetes UK for an initiative which will aim to tackle the nation’s biggest health challenges.

A major component of the programme will see the partners tap into anonymised sales data - understood to be provided by Dunnhumby - to help develop insight on health policy and public health programmes. Tesco will also develop fundraising initiatives designed to help customers and colleagues raise money for the three charities.

Dubbed “Little Helps for healthier living”, over the next five years, the four organisations will work together to help Tesco’s 300,000 UK colleagues and millions of UK shoppers by removing barriers to healthier habits.

The partnership will help to encourage and support sustainable, measurable changes in behaviour, through a series of targeted activities and campaigns aimed at reducing the risk of heart and circulatory disease, cancer and Type 2 diabetes.

Since 2015, Tesco claims that its shopping baskets have got healthier each year, and the new partnership will aim to speed up this progress with Little Helps that make a lasting difference to Britain’s shopping baskets.

Tesco chief executive Dave Lewis said: "This is a unique partnership; it’s about unlocking the energy, expertise and reach of our different organisations to develop little helps that make healthy differences across the whole country.”

BHF chief executive Simon Gillespie added: "Working together, we can create initiatives that inspire people to take steps to change their behaviour. Measuring the impact of these initiatives could also pave the way for new and innovative strategies for empowering staff and communities to take control of their health in ways that can be adopted across the country.”