£202 million boost from better use of council address data

DataIQ News

A new study has identified net benefits of up to £202 million by 2020 from better use of the address and street data which councils create and maintain. This 4:1 return on investment would extend the £86 million cost-savings already made since 2010 through reduced data duplication and integration, improved tax revenues, channel shift and route optimisation in waste management.

GeoPlace - a public sector LLP created by the Local Government Association and Ordnance Survey - was commissioned to examine how the National Address Gazetteer (NAG) and National Street Gazetteer (NSG), which it creates and maintains, could deliver further value if usage could be extended and optimised. If barriers to adoption, such as funds, staff retention and national collaboration, were removed, an additional £20 million uplift could be achieved, it found.

Andrew Coote, director of Consulting Where who was responsible for the research, said there was a need for efforts to be made to embed NAG/NSG into councils’ practices. This would require, “a sustained marketing campaign based on the results of the study; maintaining current staff levels; ‘speaking the language’ of the chief executive and piggybacking on to existing national initiatives such as the DCLG’s Troubled Families programme.”

This was the first investigation into the economic value of street and address data since the 2006 study into the ROI from the Local Land and Property Gazetteer. Speaking at the annual GeoPlace conference where the findings were launched, Rt Hon Matthew Hancock MP, Minister for the Cabinet Office and Paymaster General, underlined the importance of this information to the national data infrastructure. “Addresses are invaluable to our economy and our public services. Addresses help make sure that emergency services get to our door as quickly as possible; addresses help confirm our identity, they help us to access products and services,” he said.