UK consumers are growing increasingly concerned over how companies - and the Government for that matter - protect their sensitive personal data, with two-fifths (41%) believing firms should do more and over a quarter insisting there is currently not enough state support for data security and cyber-protection.
According to new research from Kaspersky Lab, which quizzed 2,000 adults in the UK, keeping the digital footprint private is growing more important and more challenging.
Whether it is passwords or bank account details, everyone has a multitude of data that they need to keep safe online. Kaspersky’s survey reveals that over one in ten (12%) Brits have been so concerned following a high-profile data breach that they have shut down one or more of their social media accounts.
However, despite almost daily reports of new data breaches, only just over a third (34%) of respondents have strengthened their passwords and only 43% have up-to-date security protection on all of their devices.
Kaspersky Lab principal security researcher David Emm said: “We have become a society built upon digital secrets, with those secrets becoming commoditised and traded on the dark web.
"There is more that businesses can and should do to help protect their customers – including security solutions that significantly mitigate the risk of a successful attack, running fully updated software, performing regular security audits and performing penetration testing. However, there is also much that consumers can do to protect themselves. That includes strengthening their passwords and protecting all of their devices."