One year on since the original benchmark research, the ICO has conducted another round of public research, which found that one in three people (34%) have trust and confidence in companies and organisations storing and using their personal information. This is up from one in five people in 2017 (21%).
Trust and confidence is lowest amongst social media companies, with only one in seven (15%) people stating that they have trust and confidence in them. The NHS came top, with 65% of consumers saying they have trust in the organisation.
Commissioner Elizabeth Denham said: “Across the world people have woken up to the importance of personal data and how it’s used. Personal data has become the currency by which society does business, but advances in technology should not mean organisations racing ahead of people’s rights. Individuals should be the ones in control and organisations must demonstrate their accountability to the public.”
“It’s certainly positive news that more people now trust organisations with their data and the GDPR and the new Data Protection Act 2018 will have played a part in this. Many businesses, charities, and public bodies have actively taken the time to explain the new rules and have actively taken on board new obligations to protect personal data.
“However, there is still a long way to go and organisations need to realise that, unless they are trusted to properly look after people’s personal data, they will fail to realise its potential benefits to their business or the wider economy.”