London-based meal-kit service Gousto, which has seen business boom since the Covid-19 lockdown, is banking on a large helping of data science-driven personalisation as it preps the firm for a new wave of expansion.
The company, founded by former City bankers Timo Schmidt and James Carter in 2012, has just secured a £33m fresh cash injection from investors, including Perwyn, BGF, MMC Ventures and fitness coach Joe Wicks. It brings the total amount invested in the firm to more than £130m.
Gousto currently delivers around 4 million meals to 380,000 UK households a month, with a choice of more than 50 recipes each week. It already uses an artificial intelligence engine to craft recipes to guide consumers into tailoring their meals, but now wants to explore and test greater technological capabilities such as introducing a higher level of personalisation.
With this in mind, the firm is looking to create 700 jobs by 2022, spanning data science, engineering and product teams.
Boldt said: “We continue to be laser-focused on our vision to become the UK’s most-loved way to eat dinner. This additional investment is not only a validation of our track record, but it is also an endorsement of our strategic vision of the future which is rooted in investing in innovative technology to transform the way we search for, shop for, and cook our food.
“In these challenging times, we want to continue offering people more choice and especially more convenience. We will maintain our close relationships with the Government and other charitable partners to ensure those already struggling don’t see their situation worsen.”