Google has joined forces with charity Inspiring Girls International to create a series of videos that aim to tackle gender stereotypes in the technology sector and inspire girls to raise their aspirations.
The launch of the partnership, timed to coincide with International Women’s Day 2019, will see more than a dozen female Google employees talking about their careers, what inspires them, and suggestions for how to pursue a successful career in tech.
The aim is to challenge gender stereotypes in the industry and is part of Grow with Google, an initiative to provide free programmes, training and tools to help people across Europe get the skills they need to succeed.
The videos will feature on Inspiring Girls‘ online video hub, a resource for girls that officially launches in the autumn, and feature female role models talking about their careers and experiences.
Inspiring Girls is also encouraging other inspirational women to contribute a video to the Hub to help make female role models easily accessible to girls globally.
Inspiring Girls founder and chair Miriam González said: “A lack of access to diverse female role models affects girls all around the world, particularly when it comes to their career aspirations. We have partnered with Google to break down gender clichés in the tech-sector, and encourage girls to explore some of the careers that women are still under-represented in. We are delighted to have Google collaborating with Inspiring Girls on our global campaign. Together, we can inspire the next generation of women.”
Grow with Google marketing director Katerina Havrlant added: “Jobs in technology are among the fastest growing and yet, for too many people a career in technology seems out of reach. We’re committed to creating a more inclusive workforce and it’s our role to engage with aspiring technologists early, ensuring that anyone can see themselves in tech and can make that future a reality."