Industry trade body the World Federation of Advertisers - which represents major brand owners including AB InBev, Diageo, L’Oréal, Mars, Mastercard, P&G, Shell and Unilever - has published what it claims is the world’s first guide on data ethics for data-driven marketing, designed to provide clear actions and practical guidance.
The UK Government has become the first outside of the US to join the global Covid-19 high-performance computing consortium, which will give researchers and scientists access to the world’s largest and fastest supercomputers to perform complex calculations quickly.
A virtual-reality surgical training simulator and an online farmers’ market platform are just two of 800 UK projects to be awarded Government funding to develop schemes that will make UK businesses better placed to deal with future disruption similar to that of the Covid-19 pandemic.
DM Trust, a division of the Data & Marketing Association (DMA), is to fund a new Not for Profit category in the DataIQ 2020 Awards, designed to recognise the best use of data by a charitable organisation.
Organisations developing services using artificial intelligence could face regulatory action if they fail to explain decisions assisted by the technology - and with it reputational damage - according to new guidance from Information Commissioner’s Office and Alan Turing Institute.
The DM Trust, the charitable organisation that provides funding and support to projects across the data and marketing industry, has delivered £600,000 worth of free training to more than 400 furloughed employees and those made redundant due to the coronavirus.
Imperial College London has shrugged off security concerns over Chinese telecoms giant Huawei to expand its data science and innovation collaborations, which the university insists will enable "cutting edge discoveries for the benefit of society".
Amnesty International is calling on the Government to tackle a raft of data protection issues around its Covid-19 contact-tracing app, amid claims that privacy could become "another casualty of the crisis”.