Marketers have moved to data segmentation and multi-channel marketing tactics, following the introduction of GDPR, which has triggered a major overhaul of data strategies.
According to research from TransUnion (formerly Callcredit), two-thirds of marketers (66%) said they are now less able to personalise marketing to individuals, and have switched to segmentation, with eight out of ten marketers (78%) agreeing that being able to segment or understand their existing customer base is more important now GDPR is in effect.
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Generation Z - those born after 1996 - are bringing a tech-first mentality that will propel businesses into the digital future but many worry they lack the much needed "soft skills" which companies are seeking.
Marketers' quest for quick access to actionable insights is being hindered by an inability to tap into the data they hold, according to a new study, which points the blame squarely on data management issues.
Workers in Scotland’s booming technology sector are commanding the biggest salary increases in the country, according to a new survey, with seven of the top rises in the last 12 months being in data and digital roles.
Those who advocate that the US should implement GDPR-style legislation have had their case strengthened by a new survey of consumers which shows that two-thirds (67%) of Americans think the US government should do more to protect data privacy.
The health service risks losing out on huge potential revenue in the future if it does not put in place a strategy to capitalise on the increasing value of the medical data it holds, according to a new report.
The dominance of London and the South East in tech industry occupations threatens to further skew the growth of employment in science, technology, engineering and maths (STEM) industries in the coming years.
Businesses are failing to make the most of their data due to a lack of analytics skills, according to a study, which claims the most pressing issue is being unable to integrate multiple data sets.
Businesses which place emphasis on digital transformation are far more confident about their future growth, according to a new report, which reveals that almost four in five (79%) business leaders see digital transformation as a strategic priority.
The UK’s leading academics and health specialists are joining forces for a new programme to tap into the huge streams of medical data to ultimately improve the care patients receive from the NHS.
The use of data in marketing and sales activities has risen up the corporate agenda and is now seen as a board-level responsibility for the majority of businesses.
Analytical skills will become a major part of financial services professionals' roles as the industry undergoes a massive shift in focus to tap into the rise of big data.
The Mayor of London Sadiq Khan has launched a new initiative to help small businesses tap into the opportunities created by the capital’s flourishing artificial intelligence and technology sectors.
Marketers are facing huge challenges in ensuring that their skills stay relevant and up-to-date, according to the IDM's latest 'Professional Skills Census 2018', which highlights 13 key skills gaps which those in the industry believe need to be addressed.
Companies are putting themselves at risk of losing their most valuable business information by following a "one-size-fits-all" approach to data security.
Artificial intelligence and machine learning are set to become mainstream digital marketing tools in the next 12 months, despite consumer scepticism over whether they will actually improve interaction with brands.
The Government is ramping up its commitment to use mapping data to improve public services with the launch of a new round of funding designed to explore the benefits and challenges of crowdsourcing data.
The UK is on track to have one million women working in core STEM roles by 2020, according to new research by WISE - the campaign for gender balance - but the tech industry is being urged to do more to promote careers in the sector.
The Open Data Institute is urging the Government to force the likes of Apple, Google and Uber to publish their mapping data to help the development of new services and technologies.
The Government has launched a £1 million fund to improve digital leadership skills in the charity sector, amid fears that organisations are being left behind due to a lack of expertise.
The Information Commissioner’s Office is stepping up its quest to investigate the effects of new technologies on data privacy by appointing its first Postdoctoral Research Fellow in artificial intelligence.
Three quarters of businesses (74%) expect their big data platforms to drive reliable, useful, and profitable business applications by the end of 2019, even though only 12% say they are seeing this value at the moment.
N Brown - the company behind brands JD Williams, Figleaves and Simply Be - is aiming to open up the use of data and analytics across its entire organisation by setting up a data academy.
