Businesses might be gathering more customer data than ever before but most are falling back on just a few sources of information which are the easiest to work with rather than tapping into all the data that is available to them. So says a new report, commissioned by Calabrio, which reveals that 85% of executives know that data and analytics are critical to informing sales and marketing changes within their business, yet 39% admit to relying too heavily on one data point.
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Online retailer BrandAlley - which offers "flash" sales on designer fashion, beauty, and homeware items - has achieved over 40% year-on-year order growth after implementing an artificial intelligence enabled platform to support its marketing strategy.
The Information Commissioner’s Office has said that it is probing over 30 companies in its investigation into the use of data analytics for political purposes as the regulator goes to court to seek a warrant to access the internal servers of Cambridge Analytica.
The European Commission is heading for a showdown with Facebook over the Cambridge Analytica data sharing scandal, with commissioner Věra Jourová expected to meet with the social media giant as early as this week.
With just over two months to go until firms will have to comply with GDPR, awareness may be on the rise but a significant number of marketers across Europe and the US still do not understand the changes nor have they got to grips with how the new regulation will affect their businesses.
Mastercard and IBM have joined forces to launch a new data trust, designed to help organisations conduct analytics while meeting the highest standards of personal data protection under GDPR.
The Information Commissioner's Office is claiming a major victory for UK consumers after WhatsApp signed a public commitment not to share personal data with Facebook until data protection concerns are addressed.
The mobile gaming industry is embracing blockchain technology with the launch of a new ecosystem from RewardMob that integrates player rewards across multiple games, while also enabling players and developers to send and receive faster transactions.
With the Information Commissioner's Office poised to launch a major consumer campaign, new research suggests it cannot come soon enough after revealing widespread ignorance among the public over how much personal data they have already shared online - and the steps they can take to erase it.
The Information Commissioner’s Office is ramping up its assault on companies which use unlawful data to send unsolicited marketing text messages after carrying out yet another raid in the Greater Manchester area.
Scotland’s week-long celebration of data and analytics talent, skiils, best practice and opportunities, DataFest18, has drawn leading figures from the region’s Government to cut the red ribbon this year. Paul Wheelhouse MSP, Minister for Business Innovation and Energy, will open DataTalent, the annual collider event which brings together industry and academics, while Derek Mackay MSP, Cabinet Secretary for Finance, will give the opening keynote at DataSummit on 22nd March.
Companies which develop 'smart' devices such as televisions, toys and speakers found in millions of homes will be expected to build-in tough new security measures that last the lifetime of the product, as part of Government plans to keep the nation safe from the increasing cyber threat.
The Information Commissioner's Office plans to create a "regulatory sandbox", which will enable organisations to test their products and services against the regulatory requirements so that they can build in adequate data protection measures before launch.
Three projects have each won up to £35,000 in funding from Cancer Innovation Challenge, an initiative which aims to inspire novel data and tech innovations to help Scotland become a world leader in cancer care.
BGL Group, the company behind the comparethemarket price comparison site, is using the launch of National Apprenticeships Week to launch a new training and development programme, designed to help the organisation develop its core digital, data and marketing capabilities.
London mayor Sadiq Khan is bolstering his efforts to develop the next generation of digital talent by handing out £7m in funding to address the industry’s lack of diversity and insufficient digital skills to meet the country’s needs.
UK innovation foundation Nesta is calling for applications for the next phase of the "Open Up Challenge", a £2.5m prize fund designed to create innovative products and services that tap into open banking technology to transform the way small businesses discover, access and use financial services.
In a year set to be dominated by the “game changing” General Data Protection Regulation, DataIQ has recognised the central role that will be played by the Information Commissioner, Elizabeth Denham, by placing her in the number one position of the DataIQ 100 Top 10 for 2018. Her role in guiding UK businesses towards compliance and ensuring they stick to it when enforcement begins on 25th May made her the obvious candidate.
Most young women are failing to pursue careers in technology because they lack confidence in their technical skills, according to a new study, amid claims that by the age of age 15, girls already doubt their abilities.
Leading companies in the data and marketing sector are joining forces to woo the next generation into the industry through Creative Data 2018, an event which will enable over 250 aspiring marketers the opportunity to explore a career in the business.
The Federation of Small Businesses is launching a major GDPR awareness campaign on the back of a study which shows that up to 90% of small businesses are unprepared for the new regulation.
The Financial Conduct Authority has opened a consultation on how technology can make it easier for finance firms to meet their regulatory reporting requirements and improve the quality of the information they provide.
Zurich's UK has launched the Innovation Foundry, designed to fast-track its take-up of new products and services to tackle ever changing customer demands as well as embed what it describes as a "clear culture of innovation" throughout its business.