Market Insight

Informative whitepapers and research from our service
community to help build your data knowledge

Bronto and YouGov teamed up to ask over 2,000 adults in the UK how they feel about the newest trends in commerce, including e-receipts, mobile browsing and promotional tactics. The resulting report...
We hear all the time that marketers need to become more data-driven, but many have no idea how. How can I bring together all these different data streams? Where does the value lie in my database?...
This eBook by Blue Group Inc provides guidance for anyone wanting to achieve Marketing Transformation in their business.
In a major step towards a digital single market and greater control over personal data, the European Commission’s EU Data Protection Reform has now been agreed between all parties. This whitepaper by...
Advances in marketing tools mean that marketers are now able to create real-time, working campaigns that can predict the actions of subscribers opening emails. In this report Pure360 examines just...
This report by Apteco will help ensure your campaigns are successful by understanding the data behind customer interactions with your business.
In this report our research partners, Royal Mail Data Services, delve into some of the opportunities and issues facing marketers, including how to use third-party data to increase your relevance with...
This report reveals what other organisations are doing with their data in the challenging areas of marketing automation, social media, real time and multi-channel campaigning. It also uncovers what...
To help you conquer the rapidly evolving customer journey, Ikano Insight have put together the top five areas of customer engagement that you should be focusing on this year.
Without data you’re just another sales person with a quota; it’s a strong statement, but there’s no confidence found in making decisions without it. In this report by Tableau you'll learn the 5...
Blue Sheep has taken a moment to reflect and compile 10 ways of how data has changed over the past decade, and how these changes will continue to shape our use of data in the future.
Excel is the go-to analysis tool of choice. As useful as it can be, for delivering real insight from big data, spreadsheets simply won’t provide all of the answers. Read this whitepaper to learn how...
Not only is the quantity of data increasing dramatically everyday, but the type of data available to companies is changing too. This report focuses on the main challenges of data ownership in today...
Using the industry-leading E-mail Maturity Model framework, this downloadable guide lays out how to use data capture to its full potential for your company.
Technology continues to move forward at an alarming rate, and the same can be said about marketing technologies. With so many new solutions available to marketers today how do you determine which...
Each year Tableau start a conversation about what’s happening in the industry. The discussion drives their list of the top big-data trends for the following year. These are their predictions for 2016.
Many companies across a wide range of industries experience difficulties managing their product data - We hope that these short cuts can help your organisation to quickly and effectively take control.
Open Data presents significant cost reduction opportunities for Data Management teams if they can assimilate the necessary techniques, standards and tools. This whitepaper discusses the key issues.
The growth of social media has heralded transformation in the market research industry and this guide illustrates some of the ways in whch social media can be used to help.
Customer engagement and data driven marketing is changing, and businesses need to transform their thinking to meet changing consumer demands as well as keeping up with new technologies and ways to...

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