Market Insight

Informative whitepapers and research from our service
community to help build your data knowledge

To your customers, every interaction with the brand should feel personal. With the new legal framework being ushered in from 25th May 2018 by the GDPR, new terms for this data-value exchange become...
In this report Tealium has partnered with Gartner to round up the top data and analytics predictions to help professionals enhance their strategic programmes and embrace digitalisation.
Failed deliveries cost retailers in more ways than one. So why does this happen? And what can retailers do to prevent it? To find out, PCA Predict surveyed retailers and customers about their...
When GDPR comes into effect things will get even more challenging for data led marketers. Callcredit has spoken to 200 marketing leaders and its own in-house experts to look at what tactics marketers...
A guide to advocating AI marketing adoption - download it today to learn how to approach your bosses the right way about an AI marketing solution.
This guide by Emarsys will identify the challenges marketers face in trying to provide personalised experiences, and translate them into an effective strategy that will engage customers and win their...
Download this whitepaper by Emarsys to learn how you can help your travel brand standout.
Email could be the start of your omnichannel excellence. Ready to take the first step? Download this whitepaper by Emarsys today.
Download this commissioned study, conducted by Forrester Consulting on behalf of Emarsys, to learn more about AI marketing readiness in retail and e-commerce.
The fifth annual review of embedded analytics trends and tactics.
Best practices for building responsive analytic applications.
From basic business intelligence requirements to sophisticated product differentiators.
How GDPR can enhance customer engagement and maximise ROI.
Download this report by Oracle and Bronto for insight into the gradual shifts that are beginning to emerge in the ecommerce platform landscape.
Many retailers are reluctant to use browse recovery emails because they think it will increase unsubscribe rates, even though research shows the tactic can boost revenue generation by up to 20%. This...
This whitepaper by Oracle and Bronto takes a closer look at AI and related technologies and how they can boost your marketing efforts and success.
This course by Data Analysts User Group is for anyone who is responsible for communicating the impact of their projects, organisation or services. During this one-day course, an interactive data...
Download this eBook to find out why you need data hygiene and customer insight in the world of B2B marketing
In this report, RMDS explore why data quality is such an issue for today’s businesses, what impact the GDPR will have, and how forward-thinking organisations can use the regulation as a catalyst for...
Most brands are aware of the importance of data to marketing success, yet Jaywing's recent research report reveals that they are only just scratching the surface of what’s possible. By capturing...

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