Market Insight

Informative whitepapers and research from our service
community to help build your data knowledge

Neuralytix interviewed two different development firms to compare how they developed the same data intensive application using different approaches.
As organisations push to become more data-driven, they are also recognising a growing list of requirements that necessitates the use of more advanced cloud-based applications to meet their...
In this report Tealium has partnered with Gartner to round up the top data and analytics predictions to help professionals enhance their strategic programmes and embrace digitalisation.
The 2018 Global State of Enterprise Analytics report by MicroStrategy is based on an expansive survey of 500 analytics professionals from around the world and delivers an overall picture of the...
In the second instalment of the Strategic Playbook for Data-Driven Agencies series by Adverity, we take a closer look at the growing role of data visualisation and dashboards. Agencies must embrace...
MicroStrategy recently sat down with Ray Wang to get his insights and advice on the role that data plays in digital transformation and the advantages an Intelligent Enterprise has moving forward. We...
How to move consumers from an on/off affair to a committed data relationship: A report from DQM GRC on how to make sure you are ready when former customers get back in contact, how to reset the data...
An eGuide by Apteco showing the similarities between the approaches of different companies to marketing data insight and how it drives campaign automation.
This case study by Adverity explores how MediaCom was able to achieve their data-driven goals and improve their efficiency in client reporting & analytics by 75%
This case study by Adverity explores how Fashionette was able to achieve their data-driven goals using a holistic approach to marketing.
In this report Tealium has partnered with Gartner to round up the top data and analytics predictions to help professionals enhance their strategic programmes and embrace digitalisation.
Marketing Data is big & highly fragmented Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable. This handy e-book will give you a short...
The advertising agency business is under pressure. Data will help you to stay ahead of the curve. How modern advertising agencies can benefit from solving the big data puzzle.
Reducing Customer Acquisition Cost with Data
In this whitepaper by Adverity, we take a closer look at some of the biggest challenges facing e-commerce businesses, namely understanding your data in general and, more precisely, your customer...
Translating GDPR elements into practical guidance for marketers. This paper will give you a background to the GDPR and provide guidance on the most important elements based on the principles of the...
How online data is enabling brands to understand customers at an individual level
A data revolution awaits the UK’s under-strain NHS – and it has the potential to transform it into the highly efficient and effective service that we all desire. This Consentric research paper...
In this increasingly digital world, do individuals understand the amount and worth of the data they generate? Are organisations transparent about how they use and store this personal data? Have the...
Download this whitepaper by Apteco to discover how you can stay ahead of the competition with this year’s key data trends and topics.
Emarsys explores the five predictions marketers should be excited about and prepare for over the next 5 years. Download this whitepaper by Emarsys today.

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