Market Insight

Informative whitepapers and research from our service
community to help build your data knowledge

As organisations embrace enterprise mobility and move down the path to mobile maturity, it’s critical that they take the time to periodically evaluate their progress and overall strategy. This new...
Operationalisation and self-service analytics are critical pieces to the transformation of a data-powered enterprise, including the movement toward AI. However, that doesn’t mean that the two systems...
In this report by Adverity you'll learn to take full control over your data to generate better and stronger insights. Extracting, Transforming and Loading of all your data.
Achieving dynamic customer data management offers a range of benefits including reduced operating costs, improved marketing effectiveness and better fraud detection. In today’s digital, mobile...
In this report by Adverity you'll learn everything to support you overcome issues with the data-driven approach. Unlock the true potential of your data with data-driven marketing to make better...
In this report, Tealium explores how to transform your business and customer experiences by connecting data across every customer touchpoint
Industry Expert: Joe Christopher, VP Analytics, Blast Analytics & Marketing at Tealium, explores the three key things brands should focus on to create a high performing data and analytics program.
Mobile technology has transformed nearly every aspect of our daily lives. From e-commerce and social media apps like Starbucks and Twitter, to productivity and business applications like Google Drive...
How online data is enabling brands to understand customers at an individual level
In this report by Loqate we explore how enhancing location intelligence is key to competing on digital customer experiences
Neuralytix interviewed two different development firms to compare how they developed the same data intensive application using different approaches.
As organisations push to become more data-driven, they are also recognising a growing list of requirements that necessitates the use of more advanced cloud-based applications to meet their...
In this report Tealium has partnered with Gartner to round up the top data and analytics predictions to help professionals enhance their strategic programmes and embrace digitalisation.
The 2018 Global State of Enterprise Analytics report by MicroStrategy is based on an expansive survey of 500 analytics professionals from around the world and delivers an overall picture of the...
The retail environment has never been more competitive. Online and mobile shopping channels, with their lower overhead costs, exert constant pressure on retailers to deliver low prices while...
In the second instalment of the Strategic Playbook for Data-Driven Agencies series by Adverity, we take a closer look at the growing role of data visualisation and dashboards. Agencies must embrace...
MicroStrategy recently sat down with Ray Wang to get his insights and advice on the role that data plays in digital transformation and the advantages an Intelligent Enterprise has moving forward. We...
How to move consumers from an on/off affair to a committed data relationship: A report from DQM GRC on how to make sure you are ready when former customers get back in contact, how to reset the data...
An eGuide by Apteco showing the similarities between the approaches of different companies to marketing data insight and how it drives campaign automation.
This case study by Adverity explores how MediaCom was able to achieve their data-driven goals and improve their efficiency in client reporting & analytics by 75%

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