Market Insight

Informative whitepapers and research from our service
community to help build your data knowledge

When GDPR comes into effect things will get even more challenging for data led marketers. Callcredit has spoken to 200 marketing leaders and its own in-house experts to look at what tactics marketers...
Email could be the start of your omnichannel excellence. Ready to take the first step? Download this whitepaper by Emarsys today.
Download this commissioned study, conducted by Forrester Consulting on behalf of Emarsys, to learn more about AI marketing readiness in retail and e-commerce.
A guide to advocating AI marketing adoption - download it today to learn how to approach your bosses the right way about an AI marketing solution.
This guide by Emarsys will identify the challenges marketers face in trying to provide personalised experiences, and translate them into an effective strategy that will engage customers and win their...
Download this whitepaper by Emarsys to learn how you can help your travel brand standout.
The fifth annual review of embedded analytics trends and tactics.
Best practices for building responsive analytic applications.
From basic business intelligence requirements to sophisticated product differentiators.
How GDPR can enhance customer engagement and maximise ROI.
Download this report by Oracle and Bronto for insight into the gradual shifts that are beginning to emerge in the ecommerce platform landscape.
Many retailers are reluctant to use browse recovery emails because they think it will increase unsubscribe rates, even though research shows the tactic can boost revenue generation by up to 20%. This...
This whitepaper by Oracle and Bronto takes a closer look at AI and related technologies and how they can boost your marketing efforts and success.
This course by Data Analysts User Group is for anyone who is responsible for communicating the impact of their projects, organisation or services. During this one-day course, an interactive data...
In this report, RMDS explore why data quality is such an issue for today’s businesses, what impact the GDPR will have, and how forward-thinking organisations can use the regulation as a catalyst for...
Download this eBook to find out why you need data hygiene and customer insight in the world of B2B marketing
Most brands are aware of the importance of data to marketing success, yet Jaywing's recent research report reveals that they are only just scratching the surface of what’s possible. By capturing...
The customer data platform (CDP) is the answer to the marketer’s prayer for a single, accessible repository for all customer data.
Download this whitepaper by Dataiku to learn more about how a data science platform can take your data team to the next level.
Download this report to find out how to grow data teams from infancy to maturity.

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