Market Insight

Informative whitepapers and research from our service
community to help build your data knowledge

Download this report by Oracle and Bronto for insight into the gradual shifts that are beginning to emerge in the ecommerce platform landscape.
Many retailers are reluctant to use browse recovery emails because they think it will increase unsubscribe rates, even though research shows the tactic can boost revenue generation by up to 20%. This...
This whitepaper by Oracle and Bronto takes a closer look at AI and related technologies and how they can boost your marketing efforts and success.
This course by Data Analysts User Group is for anyone who is responsible for communicating the impact of their projects, organisation or services. During this one-day course, an interactive data...
Download this eBook to find out why you need data hygiene and customer insight in the world of B2B marketing
In this report, RMDS explore why data quality is such an issue for today’s businesses, what impact the GDPR will have, and how forward-thinking organisations can use the regulation as a catalyst for...
Most brands are aware of the importance of data to marketing success, yet Jaywing's recent research report reveals that they are only just scratching the surface of what’s possible. By capturing...
The customer data platform (CDP) is the answer to the marketer’s prayer for a single, accessible repository for all customer data.
This whitepaper by Dataiku includes a short introduction to the EU General Data Protection Regulation (GDPR) as well as tips and suggestions on how data governance and communication/collaboration can...
Download this whitepaper by Dataiku to learn more about how a data science platform can take your data team to the next level.
Download this report to find out how to grow data teams from infancy to maturity.
Download this whitepaper to discover how to maintain a cross-journey conversation with your customers.
This whitepaper looks at what you need to know about GDPR and permission, how consumers view consent, where businesses face the biggest challenges, and what they can do about them.
The 2017 Home Shopping Trends Report provides unique insights into the multi-channel retail market in 2016.
This guidebook takes a closer look at data analytics – the marketer's monster under the bed – to learn whether there really is a 'marketing skills gap', or a 'marketing technology...
A BlueVenn survey of 202 marketers across US and UK to discover the “mythical beasts” of data marketing
Bronto teamed up with Oracle and curated a small assortment of the 2016 holiday emails, highlighting what worked – and what didn’t.
This whitepaper by Bronto and Oracle lays out a framework to help you identify commerce marketing automation platforms that best meet your needs.
This whitepaper produced by data compliance experts DQM GRC will attempt to clarify the specific security needs that organisations must consider arising from the GDPR and will highlight some of the...
A data sharing "recession" is approaching. How can brands survive? Rapp's three step customer-centric approach to the data value exchange will genuinely help brands understand, adapt...

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