Market Insight

Informative whitepapers and research from our service
community to help build your data knowledge

In this report Tealium has partnered with Gartner to round up the top data and analytics predictions to help professionals enhance their strategic programmes and embrace digitalisation.
Marketing Data is big & highly fragmented Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable. This handy e-book will give you a short...
The advertising agency business is under pressure. Data will help you to stay ahead of the curve. How modern advertising agencies can benefit from solving the big data puzzle.
Reducing Customer Acquisition Cost with Data
In this whitepaper by Adverity, we take a closer look at some of the biggest challenges facing e-commerce businesses, namely understanding your data in general and, more precisely, your customer...
Translating GDPR elements into practical guidance for marketers. This paper will give you a background to the GDPR and provide guidance on the most important elements based on the principles of the...
How online data is enabling brands to understand customers at an individual level
In this increasingly digital world, do individuals understand the amount and worth of the data they generate? Are organisations transparent about how they use and store this personal data? Have the...
A data revolution awaits the UK’s under-strain NHS – and it has the potential to transform it into the highly efficient and effective service that we all desire. This Consentric research paper...
Download this whitepaper by Apteco to discover how you can stay ahead of the competition with this year’s key data trends and topics.
Emarsys explores the five predictions marketers should be excited about and prepare for over the next 5 years. Download this whitepaper by Emarsys today.
With RedEye's powerful predictive data capability, you no longer have to react to an event. Instead, use your skills and RedEye's Predictive Models to shape the future by sending specific...
The pace and evolution of business intelligence solutions means what’s working now may need refining tomorrow. So where is BI headed next? Download this whitepaper to discover Tableau's top...
Within the modern climate of marketing, automation is no longer an option, it’s an essential element of campaign success. Download this report today to find out how Apteco PeopleStage™ and its...
To your customers, every interaction with the brand should feel personal. With the new legal framework being ushered in from 25th May 2018 by the GDPR, new terms for this data-value exchange become...
In this report Tealium has partnered with Gartner to round up the top data and analytics predictions to help professionals enhance their strategic programmes and embrace digitalisation.
Failed deliveries cost retailers in more ways than one. So why does this happen? And what can retailers do to prevent it? To find out, PCA Predict surveyed retailers and customers about their...
When GDPR comes into effect things will get even more challenging for data led marketers. Callcredit has spoken to 200 marketing leaders and its own in-house experts to look at what tactics marketers...
Download this whitepaper by Emarsys to learn how you can help your travel brand standout.
Email could be the start of your omnichannel excellence. Ready to take the first step? Download this whitepaper by Emarsys today.
Download this commissioned study, conducted by Forrester Consulting on behalf of Emarsys, to learn more about AI marketing readiness in retail and e-commerce.

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