Artificial intelligence is the alpha trend in technology right now and is having a sweeping impact on how marketing organisations work and approach customers. AI is not new, but due to a series of converging conditions – wide availability of machine learning and advanced analytics; an abundance of data; and affordability of raw computational power – AI has gained momentum and is today a technology with substantial transformational impact.
Marketing data insights and campaign automation can deliver powerful results, no matter what industry you work in. Nowhere is this better demonstrated than in the ‘Best use of the Apteco Marketing Suite Award’ finalists, who all demonstrate the winning customer-centric strategies that deliver competitive advantage.
Today’s mobile users are demanding - only 5% of mobile consumer apps survive their first 30 days. Any organization embarking on an enterprise mobility initiative must heed the hard-learned lessons from the consumer space to ensure the successful adoption of their apps.
Operationalisation and self-service analytics are critical pieces to the transformation of a data-powered enterprise, including the movement toward AI. However, that doesn’t mean that the two systems in and of themselves are a final destination.
In the second instalment of the Strategic Playbook for Data-Driven Agencies series by Adverity, we take a closer look at the growing role of data visualisation and dashboards. Agencies must embrace new data-driven technology to ensure their long-term future and keep pace in times of digital transformation.
A data revolution awaits the UK’s under-strain NHS – and it has the potential to transform it into the highly efficient and effective service that we all desire. Download this report by Consentric today to explore the role of artificial intelligence in non-clinical applications and what is the NHS’s data revolution.
In this increasingly digital world, do individuals understand the amount and worth of the data they generate? Are organisations transparent about how they use and store this personal data? Download this report by Consentric today to explore why earning trust and why rebuilding trust is important and key factors shaping transparency
With the skills gap being a perennial problem for companies that need data scientists, a good development programme would go some way to alleviating that issue by widening the talent pipeline and hopefully reducing employee turnover. Toni Sekinah speaks to Asheeka Hyde of Jaguar Land Rover, winner of the Best Development Programme prize at the DataIQ Awards, about the structure of its graduate scheme.
Zurich Insurance went through a transformation to simplify its data processes, and was recognised with a DataIQ Transformation with Data award. Toni Sekinah speaks to Anita Fernqvist who led the turnaround.
Fergus Weldon of Trainline and his team built a prediction model that shows users what ticket prices will be and when specific prices are about to expire. He gives advice to other data teams that would like to build such a model and says how it was similar to constructing one of the wonders of the world.
Oliver Smith is leading a far-reaching innovation programme at Telefónica as part of a “health moonshot” to change lifestyles and reduce chronic illnesses. Ahead of his speech at Data Summit, he told DataIQ how they plan to get there.