DataIQ in association with Tealium carried out a research project among consumers exploring their awareness of how personal information is being requested and used, as well as what influences their attitudes during this data-value exchange. Download this report to see what the research reveals about privacy attitudes and consumer awareness of data protection rights.
Artificial intelligence is the alpha trend in technology right now and is having a sweeping impact on how marketing organisations work and approach customers. AI is not new, but due to a series of converging conditions – wide availability of machine learning and advanced analytics; an abundance of data; and affordability of raw computational power – AI has gained momentum and is today a technology with substantial transformational impact.
CFAO is a 4.2 billion euro company based in France that does business in 36 African countries, 7 French overseas territories, Denmark, Portugal, Italy, India, Vietnam, and Cambodia. With more than 140 operational subsidiaries, CFAO found it difficult to be as responsive as they wanted.
How Brands Can Leverage Customer Data Platforms to Create Timely, Relevant and Personalized Experiences
Each day, an estimated 2.5 quintillion bytes of data is created. This includes staggering amounts of transactional and demographic data, as well as virtually infinite amounts of behavioral data. For many organizations, the problem lies not in the gathering of such data but in it’s organization, analysis and application.
Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.
Today’s mobile users are demanding - only 5% of mobile consumer apps survive their first 30 days. Any organization embarking on an enterprise mobility initiative must heed the hard-learned lessons from the consumer space to ensure the successful adoption of their apps.
The exponential pace of disruptive innovation is fundamentally changing the way enterprise organizations do business. In response, companies are looking to digital transformation initiatives as the key to the discovery and development of new business models and long-term business survival.
Unlock the true potential of your data with data-driven marketing to make better decisions.
Today, marketers turn to the most reliable source of information: The customer data. Unfortunately, though so many still have problems with the data-driven approach. Many often ask us where to find suitable data. Others criticize about the lack of tools.
Digital media has had a profound impact on the way consumers interact and engage with brands. They are no longer satisfied with loosely targeted mass marketing communications and instead they expect products, services, communications and discounts that are tailored to their needs and buying habits.
With the skills gap being a perennial problem for companies that need data scientists, a good development programme would go some way to alleviating that issue by widening the talent pipeline and hopefully reducing employee turnover. Toni Sekinah speaks to Asheeka Hyde of Jaguar Land Rover, winner of the Best Development Programme prize at the DataIQ Awards, about the structure of its graduate scheme.
Zurich Insurance went through a transformation to simplify its data processes, and was recognised with a DataIQ Transformation with Data award. Toni Sekinah speaks to Anita Fernqvist who led the turnaround.
Fergus Weldon of Trainline and his team built a prediction model that shows users what ticket prices will be and when specific prices are about to expire. He gives advice to other data teams that would like to build such a model and says how it was similar to constructing one of the wonders of the world.
Oliver Smith is leading a far-reaching innovation programme at Telefónica as part of a “health moonshot” to change lifestyles and reduce chronic illnesses. Ahead of his speech at Data Summit, he told DataIQ how they plan to get there.