This report presents the findings from a survey across 101 companies to identify their goals for digital transformation and data integration, together with the obstacles they encounter. Based on the findings presented in this report, there are five key issues and recommendations that can be made to support more successful digital transformations.
Industry data leaders from NHS Digital, Samsung Europe, Schneider Electric, TUI Group and Zurich will be presenting at the DataIQ Transform event taking place on Wednesday, November 13, 2019. We sat down with some of these industry leaders to learn more about their perspectives on the evolving data and analytics landscape.
This report, a collaboration between DataIQ and Experian, is an extensive look at a complex topic which often involves many departments across an organisation. It’s a deep dive into the how and why of digital transformation as well as the role data quality and data management play in its success.
Download this report to understand the importance of data quality and data management to a successful digital transformation, how to prevent data quality pitfalls in digital transformation programmes
DataIQ in association with Tealium carried out a research project among consumers exploring their awareness of how personal information is being requested and used, as well as what influences their attitudes during this data-value exchange. Download this report to see what the research reveals about privacy attitudes and consumer awareness of data protection rights.
Artificial intelligence is the alpha trend in technology right now and is having a sweeping impact on how marketing organisations work and approach customers. AI is not new, but due to a series of converging conditions – wide availability of machine learning and advanced analytics; an abundance of data; and affordability of raw computational power – AI has gained momentum and is today a technology with substantial transformational impact.
CFAO is a 4.2 billion euro company based in France that does business in 36 African countries, 7 French overseas territories, Denmark, Portugal, Italy, India, Vietnam, and Cambodia. With more than 140 operational subsidiaries, CFAO found it difficult to be as responsive as they wanted.
How Brands Can Leverage Customer Data Platforms to Create Timely, Relevant and Personalized Experiences
Each day, an estimated 2.5 quintillion bytes of data is created. This includes staggering amounts of transactional and demographic data, as well as virtually infinite amounts of behavioral data. For many organizations, the problem lies not in the gathering of such data but in it’s organization, analysis and application.
Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.
Today’s mobile users are demanding - only 5% of mobile consumer apps survive their first 30 days. Any organization embarking on an enterprise mobility initiative must heed the hard-learned lessons from the consumer space to ensure the successful adoption of their apps.
Dustin Spangler of Larry H Miller Sports and Entertainment has a huge variety of data to deal with as sports teams, a cycle race and a cinema chain, to name a few, fall under his company’s umbrella. He tells Toni Sekinah the challenges that he and his team face when dealing with that variety of data and how they went about choosing a cloud platform.
Energy industry research and consultancy firm Wood Mackenzie, has been integrating its numerous data sources into a single platform since the end of 2018. Karen Padir and Craig Foot tell Toni Sekinah how the platform Lens and its latest module are helping the company’s clients, consultants and researchers to locate and evaluate energy sources.
Many of the roles in our sector did not exist ten or even five years’ ago. So, how do we expect young people to understand them? And how do we expect teachers to inspire, engage and excite young people about the opportunities? Natalie Cramp of Profusion suggests a solution.
At the beginning of November, IT veteran Tiffany Hall took on the role of chair of Ada, National College for Digital Skills. She tells Toni Sekinah how she hopes to support the college, which is helping more diverse groups of students enter the STEM sector, as it enters its second phase.