Experian and DataIQ explore key findings from our recent Experian/DataIQ research exploring the how and why of digital transformation projects and practical steps organisations can take to tackle their data challenges ahead of such an initiative
DataIQ in association with Tealium carried out a research project among consumers exploring their awareness of how personal information is being requested and used, as well as what influences their attitudes during this data-value exchange. Download this report to see what the research reveals about privacy attitudes and consumer awareness of data protection rights.
Artificial intelligence is the alpha trend in technology right now and is having a sweeping impact on how marketing organisations work and approach customers. AI is not new, but due to a series of converging conditions – wide availability of machine learning and advanced analytics; an abundance of data; and affordability of raw computational power – AI has gained momentum and is today a technology with substantial transformational impact.
CFAO is a 4.2 billion euro company based in France that does business in 36 African countries, 7 French overseas territories, Denmark, Portugal, Italy, India, Vietnam, and Cambodia. With more than 140 operational subsidiaries, CFAO found it difficult to be as responsive as they wanted.
How Brands Can Leverage Customer Data Platforms to Create Timely, Relevant and Personalized Experiences
Each day, an estimated 2.5 quintillion bytes of data is created. This includes staggering amounts of transactional and demographic data, as well as virtually infinite amounts of behavioral data. For many organizations, the problem lies not in the gathering of such data but in it’s organization, analysis and application.
Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.
Today’s mobile users are demanding - only 5% of mobile consumer apps survive their first 30 days. Any organization embarking on an enterprise mobility initiative must heed the hard-learned lessons from the consumer space to ensure the successful adoption of their apps.
The exponential pace of disruptive innovation is fundamentally changing the way enterprise organizations do business. In response, companies are looking to digital transformation initiatives as the key to the discovery and development of new business models and long-term business survival.
Unlock the true potential of your data with data-driven marketing to make better decisions.
Today, marketers turn to the most reliable source of information: The customer data. Unfortunately, though so many still have problems with the data-driven approach. Many often ask us where to find suitable data. Others criticize about the lack of tools.
Just over one in two businesses do not have the right skills in house to execute their AI strategy even though 93% of businesses are fully invested in AI. This is according to research from SnapLogic, which also shows that the AI skills shortage is more acute in the UK than in the US.
Konica Minolta Marketing Services (KMMS) proclaims to help brands get the best value out of their data. Steve Lowell of KMMS tells an audience which tools and processes his company uses to extract that value and why this task is so challenging in today’s information age.
How exactly does one ‘do data’? For those of us who work around data but not actually with it, analytics and insights can seem like alchemy. Numbers and data go in at one end and data-driven insights come out at the other. So DataIQ has partnered up with Tech Nation UK to have a peek behind the curtain of a data project.
Business intelligence and data visualisation company Qlik has launched a data literacy certificate for people who work within and outside of data analytics. Toni Sekinah speaks to Kevin Hanegan of Qlik to find out how the certificate was designed and the skills and competencies prescribed within it.