The cost of poor data quality on the organisation now stands at 8.8% of annual revenue. Download this report by DataIQ and Royal Mail to explore key data management challenges and the cost of poor data quality.
This report provides fascinating insights into how business organisations are harnessing the power of non-personal data. It underlines the critical importance of accessing third party data sources to support business strategy.
Industry data leaders from NHS Digital, Samsung Europe, Schneider Electric, TUI Group and Zurich will be presenting at the DataIQ Transform event taking place on Wednesday, November 13, 2019. We sat down with some of these industry leaders to learn more about their perspectives on the evolving data and analytics landscape.
This report, a collaboration between DataIQ and Experian, is a deep dive into the how and why of digital transformation as well as the role data quality and data management play in its success. Download this report to understand the importance of data quality and data management and how to prevent data quality pitfalls in transformation programmes.
DataIQ in association with Tealium carried out a research project among consumers exploring their awareness of how personal information is being requested and used, as well as what influences their attitudes during this data-value exchange. Download this report to see what the research reveals about privacy attitudes and consumer awareness of data protection rights.
Artificial intelligence is the alpha trend in technology right now and is having a sweeping impact on how marketing organisations work and approach customers. AI is not new, but due to a series of converging conditions – wide availability of machine learning and advanced analytics; an abundance of data; and affordability of raw computational power – AI has gained momentum and is today a technology with substantial transformational impact.
CFAO is a 4.2 billion euro company based in France that does business in 36 African countries, 7 French overseas territories, Denmark, Portugal, Italy, India, Vietnam, and Cambodia. With more than 140 operational subsidiaries, CFAO found it difficult to be as responsive as they wanted.
How Brands Can Leverage Customer Data Platforms to Create Timely, Relevant and Personalized Experiences
Each day, an estimated 2.5 quintillion bytes of data is created. This includes staggering amounts of transactional and demographic data, as well as virtually infinite amounts of behavioral data. For many organizations, the problem lies not in the gathering of such data but in it’s organization, analysis and application.
Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.
Insights-driven public companies grow faster with data as their fuel. Yet nine out of ten struggle to scale their analytics. One of the biggest obstacles is ensuring you have the right skills and mindset right across the organisation. James Eiloart of Tableau suggests ways to find them from inside and outside of your business.
How do you write a data strategy that will guide your organisation on the long journey towards a thriving data culture? Deborah Yates of DAMA UK offers five tips that can help you find the right balance.
Pursuing a digital transformation or becoming a data-driven business ought to mean placing the data strategy at the heart of the business strategy. That doesn’t always happen, which is why Nigel Turner suggests some ways to make sure business and data become better friends.
Assembling the right team for a particular task is all about the perfect blend of skills. Data science is a team sport and depends on an understanding of the skills and capabilities of everybody. Rich Pugh of Mango Solutions considers how to bring them together.