This report, a collaboration between DataIQ and Experian, is an extensive look at a complex topic which often involves many departments across an organisation. It’s a deep dive into the how and why of digital transformation as well as the role data quality and data management play in its success.
Download this report to understand the importance of data quality and data management to a successful digital transformation, how to prevent data quality pitfalls in digital transformation programmes
Consumers expect to receive personal and relevant communications from the brands they choose to interact with. To do this, brands need to understand which touchpoints an individual engages with and what influence that engagement has on the customer’s purchase decision so that they can continue to serve the right message, at the right time - which will allow them to stand out amongst competition. This guide will talk you through different attribution methods which vary in complexity and accuracy,
Collecting, cleaning, putting it together and making sense of data to derive business insights is a lot to deal with. Companies that do master that process will be the ones set themselves apart from the pack.
A new stimulus fund of £150,000 is available to eligible projects that will increase access to data and drive innovation in the engineering sector. The fund has been announced alongside the publication of a manifesto and report aimed at getting companies and organisations in the engineering sector to publish, use and share data. Toni Sekinah reports.
In this edition of the podcast, Amanda Davis of Parkinson’s talks about the charity’s new data strategy and CRM platform. Plus, Tom Smith of the ONS Data Science Campus reflects on two years of activity.
The current methods of governing artificial intelligence and autonomous systems are not sufficient to protect our connected devices from having their vulnerabilities exploited by hackers. Dr Bertie Müller points out some of the flaws in the systems that some of us use on a daily basis, and what might be a better way to mitigate them.
What should come first; the question that you want the data to give the answer to or the answers with the question being devised retrospectively? At Digital Transformation Expo, Toni Sekinah put the question to Dale Campbell of TfL and Anthony Bartolo of Microsoft about whether the data cart goes before the horse or vice versa.