This guide will talk you through different attribution methods which vary in complexity and accuracy and explore the benefits of advanced techniques and offer examples of how brands are doing it well. Learn the four key steps to build the right attribution model for your brand.
Collecting, cleaning, putting it together and making sense of data to derive business insights is a lot to deal with. Companies that do master that process will be the ones set themselves apart from the pack.
The data team at mobile-only bank Monzo is usually asked the same question in different guises: how has x changed over time? Neal Lathia of Monzo tells Toni Sekinah how he and his team made it easier to answer those questions, and find correlations between the answers.
When Jonathan Palmer of GoCardless joined the company, he was tasked with turning it into an increasingly data driven company, specifically from a business intelligence point of view. He speaks to Toni Sekinah about the tools and platforms he uses and why it was easy to get adoption of the data driven culture.
AI is being adopted rapidly as organisations try to future-proof their business. But in the headlong rush to automate, are there risks in not getting the data basics sorted first? Can a more measured approach deliver better outcomes? Robert Goodwin of Wunderman considers.