This report, a collaboration between DataIQ and Experian, is an extensive look at a complex topic which often involves many departments across an organisation. It’s a deep dive into the how and why of digital transformation as well as the role data quality and data management play in its success.
Download this report to understand the importance of data quality and data management to a successful digital transformation, how to prevent data quality pitfalls in digital transformation programmes
Consumers expect to receive personal and relevant communications from the brands they choose to interact with. To do this, brands need to understand which touchpoints an individual engages with and what influence that engagement has on the customer’s purchase decision so that they can continue to serve the right message, at the right time - which will allow them to stand out amongst competition. This guide will talk you through different attribution methods which vary in complexity and accuracy,
Collecting, cleaning, putting it together and making sense of data to derive business insights is a lot to deal with. Companies that do master that process will be the ones set themselves apart from the pack.
Sir Nigel Shadbolt, co-founder of the Open Data Institute and expert AI researcher handed out three awards to an entrepreneur, a start-up and a data provider who all took part in the Data Pitch accelerator. Toni Sekinah reports.
The Open Data Institute is the non-profit organisation set up by Prof Sir Nigel Shadbolt and Sir Tim Berners-Lee to inspire people to be more innovative with data. At the ODI’s annual summit, the co-founders told Toni Sekinah why there should be a moratorium on online political advertising in the run-up the to the UK December general election and why data is not the new oil.
Reema Poddar of Teradata heads up the company’s technology and innovation office and looks after the information security. She tells Toni Sekinah about the women she admired in the technology and business worlds, what she does to make sure the customer comes first and how she encourages diversity in her organisation.
Concerns about data privacy and data security are top obstacles to effective use of data and analytics. This is finding of a report by Microstrategy of 500 data professionals across five countries. Toni Sekinah reports.