Market Insight

Articles

Profiles, features and insights on the key trends, leaders, emerging stars and best practices within data, analytics and data science, originated by DataIQ and our partners

Reports

Research-led insight and guidance into the use, adoption and impact of data and analytics across organisations and the changing nature of consumer trust and participation in the data-value exchange

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Events

DataIQ Digital

DataIQ Digital is our digital platform providing the opportunity to attend upcoming webinars, or watch previous webinars on-demand.

Awards

Are you an analytics ace? Does your business buzz with brilliant data brains? Then get the recognition you deserve with a DataIQ Award.

Member Workshops

Our workshop programme develops the soft skills of data, analytics and insight practitioners so they take data and analytics out into their organisations effectively.

Leadership Events

Our leadership round-tables, accelerator sessions and executive briefings provide a secure forum for learning and discussion on key industry topics.

New to DataIQ?

Knowledge

Articles

Profiles, features and insights on the key trends, leaders, emerging stars and best practices within data, analytics and data science, originated by DataIQ and our partners

Reports

Research-led insight and guidance into the use, adoption and impact of data and analytics across organisations and the changing nature of consumer trust and participation in the data-value exchange

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Events

DataIQ Digital

DataIQ Digital is our digital platform providing the opportunity to attend upcoming webinars, or watch previous webinars on-demand.

Awards

Are you an analytics ace? Does your business buzz with brilliant data brains? Then get the recognition you deserve with a DataIQ Award.

Member Workshops

Our workshop programme develops the soft skills of data, analytics and insight practitioners so they take data and analytics out into their organisations effectively.

Leadership Events

Our leadership round-tables, accelerator sessions and executive briefings provide a secure forum for learning and discussion on key industry topics.

Recognition

DataIQ 100

The first and only fully-curated power list of the most influential data and analytics practitioners in UK organisations.

Advisory Board

The influential business leaders who sit on our advisory board support the development of DataIQ Leaders with vision, guidance and advocacy.

New to DataIQ?

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Is your data strategy covid-19 immune?In Partnership with Barclays

This report shows how businesses from various industry sectors adjusted their data strategies in response to the Covid-19 pandemic. As this report indicates, there’s a strong business need for insights derived from analysis of non-personal consumer data and a growing necessity to utilise it effectively.

Better data, better marketingIn Partnership with Royal Mail

The cost of poor data quality on the organisation now stands at 8.8% of annual revenue. Download this report by DataIQ and Royal Mail to explore key data management challenges and the cost of poor data quality.

Driving value from non-personal dataIn Partnership with Barclays

This report provides fascinating insights into how business organisations are harnessing the power of non-personal data. It underlines the critical importance of accessing third party data sources to support business strategy.

Customer data platforms: Integrating data, transforming enterprisesIn Partnership with Tealium

This report presents the findings from a survey across 101 companies to identify their goals for digital transformation and data integration, together with the obstacles they encounter.

ISO 27701: Setting a New Standard for PrivacyIn Partnership with DQM GRC

What does ISO 27701 mean for your organisation? Currently, there is no “official” GDPR certification or seal. ISO 27701 is the closest an organisation can get to certify it is compliant with the regulation. As an extension to one of the most famous international standards, this will set the global benchmark for data protection practices. It is applicable to all industries and to organisations of every size. Download this report by DQM GRC to explore the importance of ISO 27701, the benefits of I

Mind the Data GapIn Partnership with Royal Mail

The biggest challenge facing marketers remains the same - acquiring new customers. Alongside it, a new challenge has emerged - how to analyse data and gain insight that drives marketing performance.

Privacy, Value and Ethics Report 2: Coping with the cautious consumerIn Partnership with DQM GRC

This research report confirms that we have now entered the calm before the storm. With research revealing 39.8% of organisations have still not reached a state of full compliance. This report explores attitudes to data sharing, awareness of data protection laws, trust and data sharing, negative impacts on trust and attitudes.

Privacy, Value and Ethics Report 1: In association with CroweIn Partnership with Crowe

This research report confirms that, while consumers will continue to want increased personalisation, speed and flexibility in how they transact and engage with firms, many consumers will not compromise trust or their own privacy to achieve that. The research also positions data ethics as a rather immature concept in today’s thinking, both by consumers and businesses.

Trust and ethicsIn Partnership with Crowe

As trust becomes an increasing factor for the customer, demonstrating the ethics of how data is to be used, managed and protected will become a competitive differentiator.

Improving marketing effectivenessIn Partnership with Jaywing

Consumers expect to receive personal and relevant communications from the brands they choose to interact with. To do this, brands need to understand which touchpoints an individual engages with and what influence that engagement has on the customer’s purchase decision so that they can continue to serve the right message, at the right time - which will allow them to stand out amongst competition. This guide will talk you through different attribution methods which vary in complexity and accuracy,

Latest articles

If 2020 was totally VUCAed, what will 2021 be?

We’re living in VUCA times - volatility, uncertainty, complexity and ambiguity. Not least because of Covid-19, our economy has become K-shaped with clear winners and clear losers. Chris Buckley of Code Worldwide considers five key trends in how brands are responding.

Connected crowds: Why data analytics is key to welcoming sports fans back

Live sport has been hard hit by the enforced absence of fans through Covid-19. As teams plan a way forward for 2021, data and analytics will need to play an enhanced part, supporting digital propositions and planning for the return of crowds. Nick Jewell at Alteryx considers what’s needed before the whistle blows for kick-off in stadiums.

Guide Dogs for the Blind: Side-by-side with digital and data

Guide Dogs for the Blind recently went through a wide-reaching digital transformation, building its data and digital capabilities to support to those living with visual impairment better. CIO Gerard McGovern and Caroline Carruthers, CEO of Carruthers and Jackson and lead data consultant on the project, spoke to DataIQ about the goals and opportunities for the programme.

Bloomberg’s best practice for data annotation

Bloomberg processes hundreds of billions of pieces of data from the global capital markets every day. To make it available for automated analytics, it first needs to be annotated. The experience it has built up from doing this has been pulled into a best practice guide to help other machine learning projects. Legal analyst Tina Tseng talked to DataIQ about this critical step in preparing structured and unstructured data.

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