Market Insight

Articles

Profiles, features and insights on the key trends, leaders, emerging stars and best practices within data, analytics and data science, originated by DataIQ and our partners

Reports

Research-led insight and guidance into the use, adoption and impact of data and analytics across organisations and the changing nature of consumer trust and participation in the data-value exchange

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Events

DataIQ Digital

DataIQ Digital is our digital platform providing the opportunity to attend upcoming webinars, or watch previous webinars on-demand.

Awards

Are you an analytics ace? Does your business buzz with brilliant data brains? Then get the recognition you deserve with a DataIQ Award.

Member Workshops

Our workshop programme develops the soft skills of data, analytics and insight practitioners so they take data and analytics out into their organisations effectively.

Leadership Events

Our leadership round-tables, accelerator sessions and executive briefings provide a secure forum for learning and discussion on key industry topics.

New to DataIQ?

Knowledge

Articles

Profiles, features and insights on the key trends, leaders, emerging stars and best practices within data, analytics and data science, originated by DataIQ and our partners

Reports

Research-led insight and guidance into the use, adoption and impact of data and analytics across organisations and the changing nature of consumer trust and participation in the data-value exchange

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Events

DataIQ Digital

DataIQ Digital is our digital platform providing the opportunity to attend upcoming webinars, or watch previous webinars on-demand.

Awards

Are you an analytics ace? Does your business buzz with brilliant data brains? Then get the recognition you deserve with a DataIQ Award.

Member Workshops

Our workshop programme develops the soft skills of data, analytics and insight practitioners so they take data and analytics out into their organisations effectively.

Leadership Events

Our leadership round-tables, accelerator sessions and executive briefings provide a secure forum for learning and discussion on key industry topics.

Recognition

DataIQ 100

The first and only fully-curated power list of the most influential data and analytics practitioners in UK organisations.

Advisory Board

The influential business leaders who sit on our advisory board support the development of DataIQ Leaders with vision, guidance and advocacy.

New to DataIQ?

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

New data, better businessIn Partnership with Barclays

This simple five-step guide summarises the attributes one needs to look out for when evaluating new data providers. As data becomes ever more important as a tool to make commercially-viable strategic decisions, it is vital to ensure that the source of that data is selected based on a fully-informed decision as well.

Driving recovery with better data qualityIn Partnership with Royal Mail

The challenges that businesses have faced with their data and marketing look very similar, as many of the findings in this latest round of research highlight. Some have seen little or no impact on their data strategies, whereas others have faced a significant change to their circumstances.

How to scale data science (when nobody else understands it)In Partnership with Domino Data Lab

For many companies, their investment in data science and their emphasis on making it a first-class corporate function have paid significant benefits. They’re seeing substantial operating improvements, improved employee efficiency, new revenue streams and much more. Download this report to explore many of these benefits.

How to develop your data cultureIn Partnership with Tableau

We asked our 2021 DataIQ 100 Top Ten to share their views on how to develop a data culture in an organisation, how to build out data literacy and their thoughts on creating a data-first mindset. You can find out what they think leads to success in this eBook.

Data strategies for the new normalIn Partnership with Barclays

Coronavirus has undoubtedly brought the need for more efficient data use to the foreground for many businesses. DataIQ surveyed 101 end-user practitioners in data and analytics from its community. This report looks into some of the lessons learned from this survey that will likely shape the future of the data market.

Is your data strategy covid-19 immune?In Partnership with Barclays

This report shows how businesses from various industry sectors adjusted their data strategies in response to the Covid-19 pandemic. As this report indicates, there’s a strong business need for insights derived from analysis of non-personal consumer data and a growing necessity to utilise it effectively.

Better data, better marketingIn Partnership with Royal Mail

The cost of poor data quality on the organisation now stands at 8.8% of annual revenue. Download this report by DataIQ and Royal Mail to explore key data management challenges and the cost of poor data quality.

Driving value from non-personal dataIn Partnership with Barclays

This report provides fascinating insights into how business organisations are harnessing the power of non-personal data. It underlines the critical importance of accessing third party data sources to support business strategy.

Customer data platforms: Integrating data, transforming enterprisesIn Partnership with Tealium

This report presents the findings from a survey across 101 companies to identify their goals for digital transformation and data integration, together with the obstacles they encounter.

ISO 27701: Setting a New Standard for PrivacyIn Partnership with DQM GRC

What does ISO 27701 mean for your organisation? Currently, there is no “official” GDPR certification or seal. ISO 27701 is the closest an organisation can get to certify it is compliant with the regulation. As an extension to one of the most famous international standards, this will set the global benchmark for data protection practices. It is applicable to all industries and to organisations of every size. Download this report by DQM GRC to explore the importance of ISO 27701, the benefits of I

Latest articles

Why good data governance is central to building a successful modern business

Trusted data has become increasingly important to getting the best out of emerging technologies like AI, with competitive advantage depending on it. But climbing the AI ladder requires a positive focus on data governance. IBM’s Jay Limburn explains the steps it takes to reach the top.

NEW! DataIQ Podcast - 15: Mental Wellbeing

In this episode of the DataIQ Podcast, I talk to Liz Brandt, chief executive of its architect, Ctrl-Shift, together with Gregor Henderson of Public Health England, Phil Fearnley, formerly of HSBC, and Henry Jones of mental health services provider Togetherall about their participation in the sandbox and what they have learnt from it.

How to advance your data skills through apprenticeships

Is your company part of the £10 billion data skills gap facing UK plc? Demand for specialist data skills has tripled since 2013, but supply via schools and universities has not kept pace. One way to fix this is by offering data apprenticeships and gaining a skilled, diverse workforce as a result, argues Multiverse’s Lisa Barrett.

TrustFord - gearing-up for data-driven marketing

TrustFord is the largest Ford dealer group in the country with over 1.8 million customers across its network. To support more effective marketing campaigns, it created a new single customer view which has improved personalisation and efficiency. Head of CRM Phil Rutter explains what was needed and how they made it happen.

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