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Regular updates on breaking news across the data and analytics industry. Daily stories on end-user adoption, industry research, regulation and the economic impact of data

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Profiles, features and insights on the key trends, leaders, emerging stars and best practices within data, analytics and data science, originated by DataIQ and our partners

Reports

Research-led insight and guidance into the use, adoption and impact of data and analytics across organisations and the changing nature of consumer trust and participation in the data-value exchange

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

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DataIQ conferences provide a industry-leading platform to learn from the leading practitioners and inspirational leaders across the data and analytics industry.

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Are you an analytics ace? Does your business buzz with brilliant data brains? Then get the recognition you deserve with a DataIQ Award.

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Our workshop programme develops the soft skills of data, analytics and insight practitioners so they take data and analytics out into their organisations effectively.

Leadership Events

Our leadership round-tables, accelerator sessions and executive briefings provide a secure forum for learning and discussion on key industry topics.

Recognition

DataIQ 100

The first and only fully-curated power list of the most influential data and analytics practitioners in UK organisations.

Advisory Board

The influential business leaders who sit on our advisory board support the development of DataIQ Leaders with vision, guidance and advocacy.

Partners

DataIQ works with some of the leading providers of data and analytics technology and services. If you have a project coming up, make this your first port of call.

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Knowledge

News

Regular updates on breaking news across the data and analytics industry. Daily stories on end-user adoption, industry research, regulation and the economic impact of data

Articles

Profiles, features and insights on the key trends, leaders, emerging stars and best practices within data, analytics and data science, originated by DataIQ and our partners

Reports

Research-led insight and guidance into the use, adoption and impact of data and analytics across organisations and the changing nature of consumer trust and participation in the data-value exchange

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Events

Conferences

DataIQ conferences provide a industry-leading platform to learn from the leading practitioners and inspirational leaders across the data and analytics industry.

Awards

Are you an analytics ace? Does your business buzz with brilliant data brains? Then get the recognition you deserve with a DataIQ Award.

Member Workshops

Our workshop programme develops the soft skills of data, analytics and insight practitioners so they take data and analytics out into their organisations effectively.

Leadership Events

Our leadership round-tables, accelerator sessions and executive briefings provide a secure forum for learning and discussion on key industry topics.

Recognition

DataIQ 100

The first and only fully-curated power list of the most influential data and analytics practitioners in UK organisations.

Advisory Board

The influential business leaders who sit on our advisory board support the development of DataIQ Leaders with vision, guidance and advocacy.

Partners

DataIQ works with some of the leading providers of data and analytics technology and services. If you have a project coming up, make this your first port of call.

Membership

About Us

New to DataIQ?

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

ISO 27701: Setting a New Standard for PrivacySponsored by DQM GRC

What does ISO 27701 mean for your organisation? Currently, there is no “official” GDPR certification or seal. ISO 27701 is the closest an organisation can get to certify it is compliant with the regulation. As an extension to one of the most famous international standards, this will set the global benchmark for data protection practices. It is applicable to all industries and to organisations of every size. Download this report by DQM GRC to explore the importance of ISO 27701, the benefits of I

Mind the Data GapSponsored by Royal Mail

The biggest challenge facing marketers remains the same - acquiring new customers. Alongside it, a new challenge has emerged - how to analyse data and gain insight that drives marketing performance.

Analytics and insight Data governance Data management Data regulation

Privacy, Value and Ethics Report 2: Coping with the cautious consumerSponsored by DQM GRC

This research report confirms that we have now entered the calm before the storm. We expect that ongoing investigations by the ICO will not only put the intimidatingly large fines back into the media spotlight, but may also impact many business models. With research revealing 39.8% of organisations have still not reached a state of full compliance. This report explores attitudes to data sharing, awareness of data protection laws, trust and data sharing, negative impacts on trust and attitudes

Analytics and insight Data governance Data management Data regulation Organisation and culture

Privacy, Value and Ethics Report 1: In association with CroweSponsored by Crowe

This research report confirms that, while consumers will continue to want increased personalisation, speed and flexibility in how they transact and engage with firms, many consumers will not compromise trust or their own privacy to achieve that. The research also positions data ethics as a rather immature concept in today’s thinking, both by consumers and businesses.

Analytics and insight Data management Organisation and culture

Trust and ethicsSponsored by Crowe

As trust becomes an increasing factor for the customer, demonstrating the ethics of how data is to be used, managed and protected will become a competitive differentiator.

Data governance Data management Data regulation

Improving marketing effectivenessSponsored by Jaywing

Consumers expect to receive personal and relevant communications from the brands they choose to interact with. To do this, brands need to understand which touchpoints an individual engages with and what influence that engagement has on the customer’s purchase decision so that they can continue to serve the right message, at the right time - which will allow them to stand out amongst competition. This guide will talk you through different attribution methods which vary in complexity and accuracy,

Analytics and insight Business intelligence Data management

Switched-on consumers - Their data, their termsSponsored by Tealium

DataIQ in association with Tealium carried out a research project among consumers exploring their awareness of how personal information is being requested and used, as well as what influences their attitudes during this data-value exchange. Download this report to see what the research reveals about privacy attitudes and consumer awareness of data protection rights.

Data governance Data management Strategy

The CDP opportunitySponsored by Tealium

How Brands Can Leverage Customer Data Platforms to Create Timely, Relevant and Personalized Experiences Each day, an estimated 2.5 quintillion bytes of data is created. This includes staggering amounts of transactional and demographic data, as well as virtually infinite amounts of behavioral data. For many organizations, the problem lies not in the gathering of such data but in it’s organization, analysis and application.

Data management Strategy

Improve Customer Experience with the Right Data Management SystemSponsored by InterSystems

We live in an era where customer experience trumps product features and functions. How do you exceed customer’s expectations every time they interact with your organisation?

Data governance Data management Data regulation

How to use smart data to deliver a higher ROISponsored by Adverity

Unlock the true potential of your data with data-driven marketing to make better decisions. Today, marketers turn to the most reliable source of information: The customer data. Unfortunately, though so many still have problems with the data-driven approach. Many often ask us where to find suitable data. Others criticize about the lack of tools.

Analytics and insight Data management Strategy

Latest articles

Data governance Technology

Call for projects supporting open engineering data

A new stimulus fund of £150,000 is available to eligible projects that will increase access to data and drive innovation in the engineering sector. The fund has been announced alongside the publication of a manifesto and report aimed at getting companies and organisations in the engineering sector to publish, use and share data. Toni Sekinah reports.

Data management Data science

NEW! DataIQ Podcast - 7: Parkinson's and ONS

In this edition of the podcast, Amanda Davis of Parkinson’s talks about the charity’s new data strategy and CRM platform. Plus, Tom Smith of the ONS Data Science Campus reflects on two years of activity.

Data governance Data regulation Data science Organisation and culture

Should AI systems be given MOTs to put the brakes on hackers?

The current methods of governing artificial intelligence and autonomous systems are not sufficient to protect our connected devices from having their vulnerabilities exploited by hackers. Dr Bertie Müller points out some of the flaws in the systems that some of us use on a daily basis, and what might be a better way to mitigate them.

Data science

Data questions then answers or data answers then questions?

What should come first; the question that you want the data to give the answer to or the answers with the question being devised retrospectively? At Digital Transformation Expo, Toni Sekinah put the question to Dale Campbell of TfL and Anthony Bartolo of Microsoft about whether the data cart goes before the horse or vice versa.

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