Market Insight

News

Regular updates on breaking news across the data and analytics industry. Daily stories on end-user adoption, industry research, regulation and the economic impact of data

Articles

Profiles, features and insights on the key trends, leaders, emerging stars and best practices within data, analytics and data science, originated by DataIQ and our partners

Reports

Research-led insight and guidance into the use, adoption and impact of data and analytics across organisations and the changing nature of consumer trust and participation in the data-value exchange

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Events

DataIQ Digital

DataIQ Digital is the digital discussion platform where delegates will have the opportunity to attend different themed webinars to learn, share and discuss that theme with their industry peers.

Conferences

DataIQ conferences provide a industry-leading platform to learn from the leading practitioners and inspirational leaders across the data and analytics industry.

Awards

Are you an analytics ace? Does your business buzz with brilliant data brains? Then get the recognition you deserve with a DataIQ Award.

Member Workshops

Our workshop programme develops the soft skills of data, analytics and insight practitioners so they take data and analytics out into their organisations effectively.

Leadership Events

Our leadership round-tables, accelerator sessions and executive briefings provide a secure forum for learning and discussion on key industry topics.

Recognition

DataIQ 100

The first and only fully-curated power list of the most influential data and analytics practitioners in UK organisations.

Advisory Board

The influential business leaders who sit on our advisory board support the development of DataIQ Leaders with vision, guidance and advocacy.

About us

Membership

New to DataIQ?

Knowledge

News

Regular updates on breaking news across the data and analytics industry. Daily stories on end-user adoption, industry research, regulation and the economic impact of data

Articles

Profiles, features and insights on the key trends, leaders, emerging stars and best practices within data, analytics and data science, originated by DataIQ and our partners

Reports

Research-led insight and guidance into the use, adoption and impact of data and analytics across organisations and the changing nature of consumer trust and participation in the data-value exchange

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Events

DataIQ Digital

DataIQ Digital is the digital discussion platform where delegates will have the opportunity to attend different themed webinars to learn, share and discuss that theme with their industry peers.

Conferences

DataIQ conferences provide a industry-leading platform to learn from the leading practitioners and inspirational leaders across the data and analytics industry.

Awards

Are you an analytics ace? Does your business buzz with brilliant data brains? Then get the recognition you deserve with a DataIQ Award.

Member Workshops

Our workshop programme develops the soft skills of data, analytics and insight practitioners so they take data and analytics out into their organisations effectively.

Leadership Events

Our leadership round-tables, accelerator sessions and executive briefings provide a secure forum for learning and discussion on key industry topics.

Recognition

DataIQ 100

The first and only fully-curated power list of the most influential data and analytics practitioners in UK organisations.

Advisory Board

The influential business leaders who sit on our advisory board support the development of DataIQ Leaders with vision, guidance and advocacy.

Membership

About Us

New to DataIQ?

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Better data, better marketingIn Partnership with Royal Mail

The cost of poor data quality on the organisation now stands at 8.8% of annual revenue. Download this report by DataIQ and Royal Mail to explore key data management challenges and the cost of poor data quality.

Driving value from non-personal dataIn Partnership with Barclays

This report provides fascinating insights into how business organisations are harnessing the power of non-personal data. It underlines the critical importance of accessing third party data sources to support business strategy.

Customer data platforms: Integrating data, transforming enterprisesIn Partnership with Tealium

This report presents the findings from a survey across 101 companies to identify their goals for digital transformation and data integration, together with the obstacles they encounter.

ISO 27701: Setting a New Standard for PrivacyIn Partnership with DQM GRC

What does ISO 27701 mean for your organisation? Currently, there is no “official” GDPR certification or seal. ISO 27701 is the closest an organisation can get to certify it is compliant with the regulation. As an extension to one of the most famous international standards, this will set the global benchmark for data protection practices. It is applicable to all industries and to organisations of every size. Download this report by DQM GRC to explore the importance of ISO 27701, the benefits of I

Mind the Data GapIn Partnership with Royal Mail

The biggest challenge facing marketers remains the same - acquiring new customers. Alongside it, a new challenge has emerged - how to analyse data and gain insight that drives marketing performance.

Privacy, Value and Ethics Report 2: Coping with the cautious consumerIn Partnership with DQM GRC

This research report confirms that we have now entered the calm before the storm. With research revealing 39.8% of organisations have still not reached a state of full compliance. This report explores attitudes to data sharing, awareness of data protection laws, trust and data sharing, negative impacts on trust and attitudes.

Privacy, Value and Ethics Report 1: In association with CroweIn Partnership with Crowe

This research report confirms that, while consumers will continue to want increased personalisation, speed and flexibility in how they transact and engage with firms, many consumers will not compromise trust or their own privacy to achieve that. The research also positions data ethics as a rather immature concept in today’s thinking, both by consumers and businesses.

Trust and ethicsIn Partnership with Crowe

As trust becomes an increasing factor for the customer, demonstrating the ethics of how data is to be used, managed and protected will become a competitive differentiator.

Improving marketing effectivenessIn Partnership with Jaywing

Consumers expect to receive personal and relevant communications from the brands they choose to interact with. To do this, brands need to understand which touchpoints an individual engages with and what influence that engagement has on the customer’s purchase decision so that they can continue to serve the right message, at the right time - which will allow them to stand out amongst competition. This guide will talk you through different attribution methods which vary in complexity and accuracy,

Switched-on consumers - Their data, their termsIn Partnership with Tealium

DataIQ in association with Tealium carried out a research project among consumers exploring their awareness of how personal information is being requested and used, as well as what influences their attitudes during this data-value exchange. Download this report to see what the research reveals about privacy attitudes and consumer awareness of data protection rights.

How to build and retain data-driven teams

Insights-driven public companies grow faster with data as their fuel. Yet nine out of ten struggle to scale their analytics. One of the biggest obstacles is ensuring you have the right skills and mindset right across the organisation. James Eiloart of Tableau suggests ways to find them from inside and outside of your business.

Walking the tightrope: 5 tips for writing a data strategy

How do you write a data strategy that will guide your organisation on the long journey towards a thriving data culture? Deborah Yates of DAMA UK offers five tips that can help you find the right balance.

Mutual Friends: Aligning business strategy and data strategy

Pursuing a digital transformation or becoming a data-driven business ought to mean placing the data strategy at the heart of the business strategy. That doesn’t always happen, which is why Nigel Turner suggests some ways to make sure business and data become better friends.

Building a data science project team

Assembling the right team for a particular task is all about the perfect blend of skills. Data science is a team sport and depends on an understanding of the skills and capabilities of everybody. Rich Pugh of Mango Solutions considers how to bring them together.

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