Market Insight

Articles

Profiles, features and insights on the key trends, leaders, emerging stars and best practices within data, analytics and data science, originated by DataIQ and our partners

Reports

Research-led insight and guidance into the use, adoption and impact of data and analytics across organisations and the changing nature of consumer trust and participation in the data-value exchange

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Events

DataIQ Digital

DataIQ Digital is our digital platform providing the opportunity to attend upcoming webinars, or watch previous webinars on-demand.

Awards

Are you an analytics ace? Does your business buzz with brilliant data brains? Then get the recognition you deserve with a DataIQ Award.

Member Workshops

Our workshop programme develops the soft skills of data, analytics and insight practitioners so they take data and analytics out into their organisations effectively.

Leadership Events

Our leadership round-tables, accelerator sessions and executive briefings provide a secure forum for learning and discussion on key industry topics.

New to DataIQ?

Knowledge

Articles

Profiles, features and insights on the key trends, leaders, emerging stars and best practices within data, analytics and data science, originated by DataIQ and our partners

Reports

Research-led insight and guidance into the use, adoption and impact of data and analytics across organisations and the changing nature of consumer trust and participation in the data-value exchange

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Events

DataIQ Digital

DataIQ Digital is our digital platform providing the opportunity to attend upcoming webinars, or watch previous webinars on-demand.

Awards

Are you an analytics ace? Does your business buzz with brilliant data brains? Then get the recognition you deserve with a DataIQ Award.

Member Workshops

Our workshop programme develops the soft skills of data, analytics and insight practitioners so they take data and analytics out into their organisations effectively.

Leadership Events

Our leadership round-tables, accelerator sessions and executive briefings provide a secure forum for learning and discussion on key industry topics.

Recognition

DataIQ 100

The first and only fully-curated power list of the most influential data and analytics practitioners in UK organisations.

Advisory Board

The influential business leaders who sit on our advisory board support the development of DataIQ Leaders with vision, guidance and advocacy.

New to DataIQ?

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Industry data leaders from NHS Digital, Samsung Europe, Schneider Electric, TUI Group and Zurich will be presenting at the DataIQ Transform event taking place on Wednesday, November 13, 2019. We sat down with some of these industry leaders to learn more about their perspectives on the evolving data and analytics landscape.

Mind the Data GapIn Partnership with Royal Mail

The biggest challenge facing marketers remains the same - acquiring new customers. Alongside it, a new challenge has emerged - how to analyse data and gain insight that drives marketing performance.

Privacy, Value and Ethics Report 2: Coping with the cautious consumerIn Partnership with DQM GRC

This research report confirms that we have now entered the calm before the storm. With research revealing 39.8% of organisations have still not reached a state of full compliance. This report explores attitudes to data sharing, awareness of data protection laws, trust and data sharing, negative impacts on trust and attitudes.

Privacy, Value and Ethics Report 1: In association with CroweIn Partnership with Crowe

This research report confirms that, while consumers will continue to want increased personalisation, speed and flexibility in how they transact and engage with firms, many consumers will not compromise trust or their own privacy to achieve that. The research also positions data ethics as a rather immature concept in today’s thinking, both by consumers and businesses.

10 Enterprise Analytics Trends to Watch in 2019In Partnership with MicroStrategy

How will enterprises evolve over the next year to manage and make the most of this unprecedented growth? Download 10 Enterprise Analytics Trends to Watch in 2019 to learn how leading organisations will win with embedded and augmented analytics, Hyper-intelligence, collaboration, enterprise AI strategies, and more.

The Data Trends Report 2019In Partnership with Apteco

The Data Trends Report 2019: Are You On Board With The Customer Journey? discusses the results of a quick-fire survey of over 270 data insight and marketing campaign software users across a variety of industries. Discover the channels that are being used to drive customers’ communications, including the most popular social channels.

Why tackling data issues is key to digital transformationIn Partnership with Experian

Experian and DataIQ explore key findings from our recent Experian/DataIQ research exploring the how and why of digital transformation projects and practical steps organisations can take to tackle their data challenges ahead of such an initiative

Improving marketing effectivenessIn Partnership with Jaywing

Consumers expect to receive personal and relevant communications from the brands they choose to interact with. To do this, brands need to understand which touchpoints an individual engages with and what influence that engagement has on the customer’s purchase decision so that they can continue to serve the right message, at the right time - which will allow them to stand out amongst competition. This guide will talk you through different attribution methods which vary in complexity and accuracy,

Customer-centric trends behind winning companiesIn Partnership with Apteco

Marketing data insights and campaign automation can deliver powerful results, no matter what industry you work in. Nowhere is this better demonstrated than in the ‘Best use of the Apteco Marketing Suite Award’ finalists, who all demonstrate the winning customer-centric strategies that deliver competitive advantage.

Key Strategies For A High Performing Data and Analytics Program In 2018In Partnership with Tealium

Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.

Latest articles

Why good data governance is central to building a successful modern business

Trusted data has become increasingly important to getting the best out of emerging technologies like AI, with competitive advantage depending on it. But climbing the AI ladder requires a positive focus on data governance. IBM’s Jay Limburn explains the steps it takes to reach the top.

NEW! DataIQ Podcast - 15: Mental Wellbeing

In this episode of the DataIQ Podcast, I talk to Liz Brandt, chief executive of its architect, Ctrl-Shift, together with Gregor Henderson of Public Health England, Phil Fearnley, formerly of HSBC, and Henry Jones of mental health services provider Togetherall about their participation in the sandbox and what they have learnt from it.

How to advance your data skills through apprenticeships

Is your company part of the £10 billion data skills gap facing UK plc? Demand for specialist data skills has tripled since 2013, but supply via schools and universities has not kept pace. One way to fix this is by offering data apprenticeships and gaining a skilled, diverse workforce as a result, argues Multiverse’s Lisa Barrett.

TrustFord - gearing-up for data-driven marketing

TrustFord is the largest Ford dealer group in the country with over 1.8 million customers across its network. To support more effective marketing campaigns, it created a new single customer view which has improved personalisation and efficiency. Head of CRM Phil Rutter explains what was needed and how they made it happen.

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