Industry data leaders from NHS Digital, Samsung Europe, Schneider Electric, TUI Group and Zurich will be presenting at the DataIQ Transform event taking place on Wednesday, November 13, 2019. We sat down with some of these industry leaders to learn more about their perspectives on the evolving data and analytics landscape.
This research report confirms that we have now entered the calm before the storm. With research revealing 39.8% of organisations have still not reached a state of full compliance. This report explores attitudes to data sharing, awareness of data protection laws, trust and data sharing, negative impacts on trust and attitudes.
This research report confirms that, while consumers will continue to want increased personalisation, speed and flexibility in how they transact and engage with firms, many consumers will not compromise trust or their own privacy to achieve that. The research also positions data ethics as a rather immature concept in today’s thinking, both by consumers and businesses.
How will enterprises evolve over the next year to manage and make the most of this unprecedented growth? Download 10 Enterprise Analytics Trends to Watch in 2019 to learn how leading organisations will win with embedded and augmented analytics, Hyper-intelligence, collaboration, enterprise AI strategies, and more.
The Data Trends Report 2019: Are You On Board With The Customer Journey? discusses the results of a quick-fire survey of over 270 data insight and marketing campaign software users across a variety of industries. Discover the channels that are being used to drive customers’ communications, including the most popular social channels.
Experian and DataIQ explore key findings from our recent Experian/DataIQ research exploring the how and why of digital transformation projects and practical steps organisations can take to tackle their data challenges ahead of such an initiative
Consumers expect to receive personal and relevant communications from the brands they choose to interact with. To do this, brands need to understand which touchpoints an individual engages with and what influence that engagement has on the customer’s purchase decision so that they can continue to serve the right message, at the right time - which will allow them to stand out amongst competition. This guide will talk you through different attribution methods which vary in complexity and accuracy,
Marketing data insights and campaign automation can deliver powerful results, no matter what industry you work in. Nowhere is this better demonstrated than in the ‘Best use of the Apteco Marketing Suite Award’ finalists, who all demonstrate the winning customer-centric strategies that deliver competitive advantage.
Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.
DataOps can help deliver insights faster, with higher quality and resilience in the face of constant change. But there is a lot of confusion about what DataOps really means. Ted Friedman of Gartner outlines three value propositions that make sense of this approach.
The outsized role data science played last year has positioned the industry to thrive in 2021. Profusion’s Natalie Cramp considers some big changes over the next 12 months that will dictate how data science is used by organisations over the next decade.
In this edition, we have two extended interviews. Lynn Usher, data capability manager, talks about the NatWest Group Data Academy, winner of the 2020 DataIQ Awards Grand Prix. And Neil McIvor, chief data officer and chief statistician at the Department for Education, talks about holding two very different roles.
The increasing influence of automation and the decentralisation of labour have accelerated the rise and fall of demand for specific skills. Companies must fundamentally change the way they view skills, training and career development to stay abreast of this change. James McLeod of Faethm explains how to adapt and re-skill.