Artificial intelligence is the alpha trend in technology right now and is having a sweeping impact on how marketing organisations work and approach customers. AI is not new, but due to a series of converging conditions – wide availability of machine learning and advanced analytics; an abundance of data; and affordability of raw computational power – AI has gained momentum and is today a technology with substantial transformational impact.
Marketing data insights and campaign automation can deliver powerful results, no matter what industry you work in. Nowhere is this better demonstrated than in the ‘Best use of the Apteco Marketing Suite Award’ finalists, who all demonstrate the winning customer-centric strategies that deliver competitive advantage.
Today’s mobile users are demanding - only 5% of mobile consumer apps survive their first 30 days. Any organization embarking on an enterprise mobility initiative must heed the hard-learned lessons from the consumer space to ensure the successful adoption of their apps.
Operationalisation and self-service analytics are critical pieces to the transformation of a data-powered enterprise, including the movement toward AI. However, that doesn’t mean that the two systems in and of themselves are a final destination.
In the second instalment of the Strategic Playbook for Data-Driven Agencies series by Adverity, we take a closer look at the growing role of data visualisation and dashboards. Agencies must embrace new data-driven technology to ensure their long-term future and keep pace in times of digital transformation.
A data revolution awaits the UK’s under-strain NHS – and it has the potential to transform it into the highly efficient and effective service that we all desire. Download this report by Consentric today to explore the role of artificial intelligence in non-clinical applications and what is the NHS’s data revolution.
In this increasingly digital world, do individuals understand the amount and worth of the data they generate? Are organisations transparent about how they use and store this personal data? Download this report by Consentric today to explore why earning trust and why rebuilding trust is important and key factors shaping transparency
Zurich Insurance went through a transformation to simplify its data processes, and was recognised with a DataIQ Transformation with Data award. Toni Sekinah speaks to Anita Fernqvist who lead the turnaround.
When knowledge transfer is automated, expertise is extracted from one person and stored digitally before being passed to someone else. Ron Beck of Aspen Technology tells Toni Sekinah how the automation of knowledge can help ease the problems caused by the talent gap in the oil and gas industry.
Back in 2016, Openreach was facing growing pressure for poor delivery of its business ethernet service. To unblock the work stream, it used a new data analytics tool to see what was causing the problems. Jason Teoh explains to DataIQ how being able to visualise the issue has turned the situation around.
As National Apprenticeship Week was only last week, it is a good time to shine a light on some of the apprenticeships that focus on getting people prepared to work in the data industry. If you are thinking of becoming an apprentice or you know someone who might, Toni Sekinah highlights a few UK employers that combine education and training, in addition to a salary.