Is your company part of the £10 billion data skills gap facing UK plc? Demand for specialist data skills has tripled since 2013, but supply via schools and universities has not kept pace. One way to fix this is by offering data apprenticeships and gaining a skilled, diverse workforce as a result, argues Multiverse’s Lisa Barrett.
TrustFord is the largest Ford dealer group in the country with over 1.8 million customers across its network. To support more effective marketing campaigns, it created a new single customer view which has improved personalisation and efficiency. Head of CRM Phil Rutter explains what was needed and how they made it happen.
In this edition, we talk to Ming Tang about the role of data in healthcare, Andy Hill of Unilever about the global impact of data, and Paul Davison of Royal Mail about research into how Covid-19 is affecting data investment plans.
After a short course in data at university alongside her undergraduate degree in maths and economics, Ausrine kickstarted her data career with an internship at BMW where she taught her colleagues how to use Tableau software. She shared with DataIQ her passion for data and what non-technical people can gain from becoming data literate.