This research report confirms that, while consumers will continue to want increased personalisation, speed and flexibility in how they transact and engage with firms, many consumers will not compromise trust or their own privacy to achieve that. The research also positions data ethics as a rather immature concept in today’s thinking, both by consumers and businesses.
Utilising data and AI at a business level to drive the overall value of the customer is very different from using it at the tactical level to optimise a channel or clicks and warrants considerable upfront planning. In this paper, we explore the steps that organisations need to take to implement AI into their organisation to ensure the greatest chance of success.
Experian and DataIQ explore key findings from our recent Experian/DataIQ research exploring the how and why of digital transformation projects and practical steps organisations can take to tackle their data challenges ahead of such an initiative
CFAO is a 4.2 billion euro company based in France that does business in 36 African countries, 7 French overseas territories, Denmark, Portugal, Italy, India, Vietnam, and Cambodia. With more than 140 operational subsidiaries, CFAO found it difficult to be as responsive as they wanted.
The exponential pace of disruptive innovation is fundamentally changing the way enterprise organizations do business. In response, companies are looking to digital transformation initiatives as the key to the discovery and development of new business models and long-term business survival.
Digital media has had a profound impact on the way consumers interact and engage with brands. They are no longer satisfied with loosely targeted mass marketing communications and instead they expect products, services, communications and discounts that are tailored to their needs and buying habits.
The retail environment has never been more competitive. Online and mobile shopping channels, with their lower overhead costs, exert constant pressure on retailers to deliver low prices while remaining profitable.
The importance of collaboration has become apparent in modern business. In fact, 97 percent of employers and staff members believe that alignment within a team has a substantial impact on the outcome of a project or task.
The 2018 Global State of Enterprise Analytics report by MicroStrategy is based on an expansive survey of 500 analytics professionals from around the world and delivers an overall picture of the latest thinking around analytics and mobility, and a glimpse of what’s next.
Just over one in two businesses do not have the right skills in house to execute their AI strategy even though 93% of businesses are fully invested in AI. This is according to research from SnapLogic, which also shows that the AI skills shortage is more acute in the UK than in the US.
Konica Minolta Marketing Services (KMMS) proclaims to help brands get the best value out of their data. Steve Lowell of KMMS tells an audience which tools and processes his company uses to extract that value and why this task is so challenging in today’s information age.
How exactly does one ‘do data’? For those of us who work around data but not actually with it, analytics and insights can seem like alchemy. Numbers and data go in at one end and data-driven insights come out at the other. So DataIQ has partnered up with Tech Nation UK to have a peek behind the curtain of a data project.
Business intelligence and data visualisation company Qlik has launched a data literacy certificate for people who work within and outside of data analytics. Toni Sekinah speaks to Kevin Hanegan of Qlik to find out how the certificate was designed and the skills and competencies prescribed within it.