This report, a collaboration between DataIQ and Experian, is an extensive look at a complex topic which often involves many departments across an organisation. It’s a deep dive into the how and why of digital transformation as well as the role data quality and data management play in its success.
Download this report to understand the importance of data quality and data management to a successful digital transformation, how to prevent data quality pitfalls in digital transformation programmes
Consumers expect to receive personal and relevant communications from the brands they choose to interact with. To do this, brands need to understand which touchpoints an individual engages with and what influence that engagement has on the customer’s purchase decision so that they can continue to serve the right message, at the right time - which will allow them to stand out amongst competition. This guide will talk you through different attribution methods which vary in complexity and accuracy,
Collecting, cleaning, putting it together and making sense of data to derive business insights is a lot to deal with. Companies that do master that process will be the ones set themselves apart from the pack.
In this edition, Cathy Pendleton, senior data governance manager at Compare the Market, talks to DataIQ about how to make the protection of data an enabler of new business processes and why this is proving to be an attractive new career option in the industry. Plus diversity at Hastings Direct and KPMG.
Leyre Murillo-Villar is chief data officer and data control lead at BNP Paribas. She is also a member of the Women in Data 20 in Data and Tech list. She told DataIQ about the need to close the gender gap and how data is at the heart of managing risk.
The problem with stereotypes is that they linger. There isn’t an informed individual on the planet who would argue that STEM industries (science, technology, engineering and maths) ought to be male-dominated, and yet, these sectors remain imbalanced towards male representation. This is partly down to the aforementioned stereotype that these sectors ought to be “man’s work”.
Lyndsay Weir is global data and analytics manager at Nestlé. At the Women in Data conference in November, she was named as one of the new list of female industry role models, the 20 in Data and Tech. She told DataIQ how being a female leader and role model can be done in a quiet way.