marketing is often one of the first departments to be hit by budget cuts when times get tough. Yet marketing activity can play an instrumental role in revenue generation and customer retention. Richard Shore of Dun and Bradstreet explains how a new data-driven playbook can help.
Insights-driven public companies grow faster with data as their fuel. Yet nine out of ten struggle to scale their analytics. One of the biggest obstacles is ensuring you have the right skills and mindset right across the organisation. James Eiloart of Tableau suggests ways to find them from inside and outside of your business.
How do you write a data strategy that will guide your organisation on the long journey towards a thriving data culture? Deborah Yates of DAMA UK offers five tips that can help you find the right balance.
Pursuing a digital transformation or becoming a data-driven business ought to mean placing the data strategy at the heart of the business strategy. That doesn’t always happen, which is why Nigel Turner suggests some ways to make sure business and data become better friends.