Industry data leaders from NHS Digital, Samsung Europe, Schneider Electric, TUI Group and Zurich will be presenting at the DataIQ Transform event taking place on Wednesday, November 13, 2019. We sat down with some of these industry leaders to learn more about their perspectives on the evolving data and analytics landscape.
This research report confirms that we have now entered the calm before the storm. With research revealing 39.8% of organisations have still not reached a state of full compliance. This report explores attitudes to data sharing, awareness of data protection laws, trust and data sharing, negative impacts on trust and attitudes.
This research report confirms that, while consumers will continue to want increased personalisation, speed and flexibility in how they transact and engage with firms, many consumers will not compromise trust or their own privacy to achieve that. The research also positions data ethics as a rather immature concept in today’s thinking, both by consumers and businesses.
How will enterprises evolve over the next year to manage and make the most of this unprecedented growth? Download 10 Enterprise Analytics Trends to Watch in 2019 to learn how leading organisations will win with embedded and augmented analytics, Hyper-intelligence, collaboration, enterprise AI strategies, and more.
The Data Trends Report 2019: Are You On Board With The Customer Journey? discusses the results of a quick-fire survey of over 270 data insight and marketing campaign software users across a variety of industries. Discover the channels that are being used to drive customers’ communications, including the most popular social channels.
Experian and DataIQ explore key findings from our recent Experian/DataIQ research exploring the how and why of digital transformation projects and practical steps organisations can take to tackle their data challenges ahead of such an initiative
Consumers expect to receive personal and relevant communications from the brands they choose to interact with. To do this, brands need to understand which touchpoints an individual engages with and what influence that engagement has on the customer’s purchase decision so that they can continue to serve the right message, at the right time - which will allow them to stand out amongst competition. This guide will talk you through different attribution methods which vary in complexity and accuracy,
Marketing data insights and campaign automation can deliver powerful results, no matter what industry you work in. Nowhere is this better demonstrated than in the ‘Best use of the Apteco Marketing Suite Award’ finalists, who all demonstrate the winning customer-centric strategies that deliver competitive advantage.
Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.
Digital transformation has evolved so rapidly in recent years that an “analytic divide” is now emerging, with many organisations fearing they need complex code and high-level data science skills to compete. But as Nick Jewell of Alteryx explains, the right mind-set combined with next generation tools can quickly close the gap between leaders and laggards.
Hackathons have huge appeal for talent management and acquisition, bringing with them some much-needed, tech-fuelled zeitgeist. To get the best out of them, you need to do careful preparation and goal-setting. Jane Smith shares a tip list based on her experiences to help you have a successful hack.
The trend towards using data and analytics to improve patient outcomes in the NHS has been accelerated by the Covid-19 pandemic. According to research by Qlik, 84% of NHS Trusts reported using data analytics to support patient care and operations during the crisis. Two of them told DataIQ how they have adopted new tools and what impact they have had.
If you have been charged with creating your organisation’s data ethics and AI policy, you might feel over-faced by the quantity of material on the subject and baffled by the range of regulators and organisations involved. In this article, Helen Crooks maps out the vested interests and directs you towards the sources that matter.