This report, a collaboration between DataIQ and Experian, is an extensive look at a complex topic which often involves many departments across an organisation. It’s a deep dive into the how and why of digital transformation as well as the role data quality and data management play in its success.
Download this report to understand the importance of data quality and data management to a successful digital transformation, how to prevent data quality pitfalls in digital transformation programmes
Consumers expect to receive personal and relevant communications from the brands they choose to interact with. To do this, brands need to understand which touchpoints an individual engages with and what influence that engagement has on the customer’s purchase decision so that they can continue to serve the right message, at the right time - which will allow them to stand out amongst competition. This guide will talk you through different attribution methods which vary in complexity and accuracy,
Collecting, cleaning, putting it together and making sense of data to derive business insights is a lot to deal with. Companies that do master that process will be the ones set themselves apart from the pack.
Reema Poddar of Teradata heads up the company’s technology and innovation office and looks after the information security. She tells Toni Sekinah about the women she admired in the technology and business worlds, what she does to make sure the customer comes first and how she encourages diversity in her organisation.
Concerns about data privacy and data security are top obstacles to effective use of data and analytics. This is finding of a report by Microstrategy of 500 data professionals across five countries. Toni Sekinah reports.
Dustin Spangler of Larry H Miller Sports and Entertainment has a huge variety of data to deal with as sports teams, a cycle race and a cinema chain, to name a few, fall under his company’s umbrella. He tells Toni Sekinah the challenges that he and his team face when dealing with that variety of data and how they went about choosing a cloud platform.
Energy industry research and consultancy firm Wood Mackenzie, has been integrating its numerous data sources into a single platform since the end of 2018. Karen Padir and Craig Foot tell Toni Sekinah how the platform Lens and its latest module are helping the company’s clients, consultants and researchers to locate and evaluate energy sources.