Consumer expectations are growing fast and digital demands require organisations to respond faster and with more granularity than ever before. As a result, digital transformation initiatives are being adopted by many organisations to keep pace with the ever-changing business landscape. The success of these initiatives relies on tackling increasingly complex data challenges and building an accurate, up-to-date and actionable view of customers.
This 30 minute pre-recorded webinar, Experian and DataIQ explore:
• Key findings from our recent Experian/DataIQ research exploring the how and why of digital transformation projects
• The importance of data quality and data management to the success of these projects
• Practical steps organisations can take to tackle their data challenges ahead of such an initiative