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Profiles, features and insights on the key trends, leaders, emerging stars and best practices within data, analytics and data science, originated by DataIQ and our partners

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Privacy, Value and Ethics Report 2: Coping with the cautious consumer

Market Insight02 Jul 2019

In Partnership with DQM GRC

There have been many claims since its enforcement in May 2018 that GDPR landed rather like Y2K – panic and uncertainty leading to heavy preparations, but then followed by very little impact.

We have now entered the calm before the storm. We expect that ongoing investigations by the ICO will not only put the intimidatingly large fines back into the media spotlight, but may also impact many business models.

This research has found

39.8% of organisations have still not reached a state of full compliance
70% of consumers say they know all or something about the new data protection laws, putting even more pressure on organisations to get their data-value exchange and privacy practices right on the mark
32.8% of consumers state handing over their personal data should not mean an end to their privacy - they still demand complete respect
Only 1.8% of organisations have completed a privacy impact assessment

This report explores a range of topics including:

Attitudes to data sharing
Awareness of data protection laws
Trust and data sharing
Negative impacts on trust
Attitudes towards automation

In Partnership with DQM GRC

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