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Privacy, Value and Ethics Report 2: Coping with the cautious consumer

In Partnership with DQM GRC

There have been many claims since its enforcement in May 2018 that GDPR landed rather like Y2K – panic and uncertainty leading to heavy preparations, but then followed by very little impact.

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We have now entered the calm before the storm. We expect that ongoing investigations by the ICO will not only put the intimidatingly large fines back into the media spotlight, but may also impact many business models.

 

This research has found

  • 39.8% of organisations have still not reached a state of full compliance
  • 70% of consumers say they know all or something about the new data protection laws, putting even more pressure on organisations to get their data-value exchange and privacy practices right on the mark
  • 32.8% of consumers state handing over their personal data should not mean an end to their privacy - they still demand complete respect
  • Only 1.8% of organisations have completed a privacy impact assessment

 

This report explores a range of topics including:

  • Attitudes to data sharing
  • Awareness of data protection laws
  • Trust and data sharing
  • Negative impacts on trust
  • Attitudes towards automation
In Partnership with DQM GRC
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"Ditch and switch" - the £77 billion cost of failing to be hyper-personal

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