Privacy, Value and Ethics Report 2: Coping with the cautious consumer

We have now entered the calm before the storm. We expect that ongoing investigations by the ICO will not only put the intimidatingly large fines back into the media spotlight, but may also impact many business models.

This research has found

• 39.8% of organisations have still not reached a state of full compliance
• 70% of consumers say they know all or something about the new data protection laws, putting even more pressure on organisations to get their data-value exchange and privacy practices right on the mark
• 32.8% of consumers state handing over their personal data should not mean an end to their privacy - they still demand complete respect
• Only 1.8% have completed a privacy impact assessment

This report explores a range of topics including:

• Attitudes to data sharing
• Awareness of data protection laws
• Trust and data sharing
• Negative impacts on trust
• Attitudes towards automation