Privacy, Value and Ethics Report 1: In association with Crowe

This research confirms that, while consumers will continue to want increased personalisation, speed and flexibility in how they transact and engage with firms, many consumers will not compromise trust or their own privacy to achieve that. The research also positions data ethics as a rather immature concept in today’s thinking, both by consumers and businesses.

But, in line with the further regulatory attention it will receive, data ethics will soon shift to be a more a mainstream consideration.

This report explores a range of topics including:

• Attitudes to data sharing
• Awareness of data protection laws
• Trust and data sharing
• Negative impacts on trust
• Attitudes towards automation