Data IQ
News

News

Articles

Articles

Reports

Reports

Market Insight

Market Insight

DataIQ Digital

DataIQ Digital

Conferences

Conferences

Awards

Awards

Member Workshops

Member Workshops

Leadership Events

Leadership Events

Recognition
DataIQ 100

DataIQ 100

Advisory Board

Advisory Board

New to DataIQ?
Knowledge
News

News

Articles

Articles

Reports

Reports

Market Insight

Market Insight

Events
DataIQ Digital

DataIQ Digital

Conferences

Conferences

Awards

Awards

Member Workshops

Member Workshops

Leadership Events

Leadership Events

Recognition
DataIQ 100

DataIQ 100

Advisory Board

Advisory Board

New to DataIQ?

Privacy, Value and Ethics Report 1: In association with Crowe

In Partnership with Crowe

The heightened awareness about data, following GDPR’s introduction and media coverage of the Cambridge Analytica and Facebook scandal in particular, led many consumers to question whether businesses can be trusted with their data and whether or not they should be sharing that data.

Linked InTwitterFacebook
190520 Crowe Align Research Report.png

This research confirms that, while consumers will continue to want increased personalisation, speed and flexibility in how they transact and engage with firms, many consumers will not compromise trust or their own privacy to achieve that. The research also positions data ethics as a rather immature concept in today’s thinking, both by consumers and businesses.

 

But, in line with the further regulatory attention it will receive, data ethics will soon shift to be a more a mainstream consideration.

 

This report explores a range of topics including:

  • Attitudes to data sharing
  • Awareness of data protection laws
  • Trust and data sharing
  • Negative impacts on trust
  • Attitudes towards automation
In Partnership with Crowe
Linked InTwitterFacebook

Next read

"Ditch and switch" - the £77 billion cost of failing to be hyper-personal

"Ditch and switch" - the £77 billion cost of failing to be hyper-personal

Next event
DataIQ Awards

DataIQ Awards

Next read

Better data, better marketing

Better data, better marketingSponsored

You may be interested in

Four principles to balance personalisation and data protection

Four principles to balance personalisation and data protection

Is poor data quality holding your organisation back?

Is poor data quality holding your organisation back?

NEW! DataIQ Podcast - 9: Elizabeth Denham and Peter Jackson

NEW! DataIQ Podcast - 9: Elizabeth Denham and Peter Jackson

Seven steps to building an analytics community

Seven steps to building an analytics community

Stay informed with DataIQ

Sign up to our newsletter and get the latest to your inbox.

Data IQ
Twitter
Linked In
DataIQ is a trading name of IQ Data Group Limited
5th Floor, 10 York Road, London SE1 7ND
Registered in England: 9900834
Tel: [+44] 203-829-1112
Copyright © IQ Data Group Limited 2019