Experian and DataIQ explore key findings from our recent Experian/DataIQ research exploring the how and why of digital transformation projects and practical steps organisations can take to tackle their data challenges ahead of such an initiative
This guide will talk you through different attribution methods which vary in complexity and accuracy and explore the benefits of advanced techniques and offer examples of how brands are doing it well. Learn the four key steps to build the right attribution model for your brand.
Collecting, cleaning, putting it together and making sense of data to derive business insights is a lot to deal with. Companies that do master that process will be the ones set themselves apart from the pack.
With much discussion of FaceApp’s end-user agreement, Toni Sekinah decided to pore over the small print of her new sports watch resulting in some comments and questions. She concluded that companies and organisations that collect our data need to more than just say ’these are our conditions, like it or lump it’.
For chief data officers who spent several years working hard on GDPR, the fines levied on BA and Marriott must feel disappointing. But it is CIOs and CISOs who have let those companies down, not CDOs, argues David Reed.
While there is ever-increasing use of industrial IoT and we are moving closer to a world where machines will be able to take care of themselves, those machines will not be fully robotised. This is according machine learning expert Mike Brooks of Aspen Technology who Toni Sekinah how his company identifies problems from sensor data.
Travel technology start-up Volantio has a platform that uses machine learning and analytics to help airlines manage their overbooked flights. Fenn Bailey of Volantio speaks to Toni Sekinah about his company uses analytics to do this and which other industries might benefit from such a platform.