Utilising data and AI at a business level to drive the overall value of the customer is very different from using it at the tactical level to optimise a channel or clicks and warrants considerable upfront planning. In this paper, we explore the steps that organisations need to take to implement AI into their organisation to ensure the greatest chance of success.
The Data Trends Report 2019: Are You On Board With The Customer Journey? discusses the results of a quick-fire survey of over 270 data insight and marketing campaign software users across a variety of industries. Discover the channels that are being used to drive customers’ communications, including the most popular social channels.
Experian and DataIQ explore key findings from our recent Experian/DataIQ research exploring the how and why of digital transformation projects and practical steps organisations can take to tackle their data challenges ahead of such an initiative
Artificial intelligence is the alpha trend in technology right now and is having a sweeping impact on how marketing organisations work and approach customers. AI is not new, but due to a series of converging conditions – wide availability of machine learning and advanced analytics; an abundance of data; and affordability of raw computational power – AI has gained momentum and is today a technology with substantial transformational impact.
Marketing data insights and campaign automation can deliver powerful results, no matter what industry you work in. Nowhere is this better demonstrated than in the ‘Best use of the Apteco Marketing Suite Award’ finalists, who all demonstrate the winning customer-centric strategies that deliver competitive advantage.
Today’s mobile users are demanding - only 5% of mobile consumer apps survive their first 30 days. Any organization embarking on an enterprise mobility initiative must heed the hard-learned lessons from the consumer space to ensure the successful adoption of their apps.
Operationalisation and self-service analytics are critical pieces to the transformation of a data-powered enterprise, including the movement toward AI. However, that doesn’t mean that the two systems in and of themselves are a final destination.
In the second instalment of the Strategic Playbook for Data-Driven Agencies series by Adverity, we take a closer look at the growing role of data visualisation and dashboards. Agencies must embrace new data-driven technology to ensure their long-term future and keep pace in times of digital transformation.
Dustin Spangler of Larry H Miller Sports and Entertainment has a huge variety of data to deal with as sports teams, a cycle race and a cinema chain, to name a few, fall under his company’s umbrella. He tells Toni Sekinah the challenges that he and his team face when dealing with that variety of data and how they went about choosing a cloud platform.
Energy industry research and consultancy firm Wood Mackenzie, has been integrating its numerous data sources into a single platform since the end of 2018. Karen Padir and Craig Foot tell Toni Sekinah how the platform Lens and its latest module are helping the company’s clients, consultants and researchers to locate and evaluate energy sources.
Many of the roles in our sector did not exist ten or even five years’ ago. So, how do we expect young people to understand them? And how do we expect teachers to inspire, engage and excite young people about the opportunities? Natalie Cramp of Profusion suggests a solution.
At the beginning of November, IT veteran Tiffany Hall took on the role of chair of Ada, National College for Digital Skills. She tells Toni Sekinah how she hopes to support the college, which is helping more diverse groups of students enter the STEM sector, as it enters its second phase.