Utilising data and AI at a business level to drive the overall value of the customer is very different from using it at the tactical level to optimise a channel or clicks and warrants considerable upfront planning. In this paper, we explore the steps that organisations need to take to implement AI into their organisation to ensure the greatest chance of success.
The Data Trends Report 2019: Are You On Board With The Customer Journey? discusses the results of a quick-fire survey of over 270 data insight and marketing campaign software users across a variety of industries. Discover the channels that are being used to drive customers’ communications, including the most popular social channels.
Experian and DataIQ explore key findings from our recent Experian/DataIQ research exploring the how and why of digital transformation projects and practical steps organisations can take to tackle their data challenges ahead of such an initiative
Artificial intelligence is the alpha trend in technology right now and is having a sweeping impact on how marketing organisations work and approach customers. AI is not new, but due to a series of converging conditions – wide availability of machine learning and advanced analytics; an abundance of data; and affordability of raw computational power – AI has gained momentum and is today a technology with substantial transformational impact.
Marketing data insights and campaign automation can deliver powerful results, no matter what industry you work in. Nowhere is this better demonstrated than in the ‘Best use of the Apteco Marketing Suite Award’ finalists, who all demonstrate the winning customer-centric strategies that deliver competitive advantage.
Today’s mobile users are demanding - only 5% of mobile consumer apps survive their first 30 days. Any organization embarking on an enterprise mobility initiative must heed the hard-learned lessons from the consumer space to ensure the successful adoption of their apps.
Operationalisation and self-service analytics are critical pieces to the transformation of a data-powered enterprise, including the movement toward AI. However, that doesn’t mean that the two systems in and of themselves are a final destination.
In the second instalment of the Strategic Playbook for Data-Driven Agencies series by Adverity, we take a closer look at the growing role of data visualisation and dashboards. Agencies must embrace new data-driven technology to ensure their long-term future and keep pace in times of digital transformation.
Retail recommendation engines do a passable job at inspiring customers to make routine purchases. But what about something as unique as perfume? Can you automate this most personal of choices? Natalie Cramp of Profusion takes the lid off how AI is doing just that.
Getting your data strategy signed-off by the organisation is a great moment. But it is not the end of the task - it is actually where the work really begins. Lisa Allen of DAMA (UK) identifies the critical steps you need to take next.
The opportunities for data to help society respond to long-standing and emerging challenges is limited only by our imaginations. Covid-19 has highlighted this fundamental importance of data and technology. Jonathan Westley, CDO at Experian, points out some examples.
The economic recession has taken many data and analytics leaders back to their early days with a reduced headcount and shortage of deployable talent. Rebuilding will mean tackling some of the obstacles they already faced, plus a few new ones. Jorgen Heizenberg of Gartner offers five ways to restart the data revolution.