This research report confirms that, while consumers will continue to want increased personalisation, speed and flexibility in how they transact and engage with firms, many consumers will not compromise trust or their own privacy to achieve that. The research also positions data ethics as a rather immature concept in today’s thinking, both by consumers and businesses.
This guide will talk you through different attribution methods which vary in complexity and accuracy and explore the benefits of advanced techniques and offer examples of how brands are doing it well. Learn the four key steps to build the right attribution model for your brand.
DataIQ in association with Tealium carried out a research project among consumers exploring their awareness of how personal information is being requested and used, as well as what influences their attitudes during this data-value exchange. Download this report to see what the research reveals about privacy attitudes and consumer awareness of data protection rights.
How Brands Can Leverage Customer Data Platforms to Create Timely, Relevant and Personalized Experiences
Each day, an estimated 2.5 quintillion bytes of data is created. This includes staggering amounts of transactional and demographic data, as well as virtually infinite amounts of behavioral data. For many organizations, the problem lies not in the gathering of such data but in it’s organization, analysis and application.
Unlock the true potential of your data with data-driven marketing to make better decisions.
Today, marketers turn to the most reliable source of information: The customer data. Unfortunately, though so many still have problems with the data-driven approach. Many often ask us where to find suitable data. Others criticize about the lack of tools.
Collecting, cleaning, putting it together and making sense of data to derive business insights is a lot to deal with. Companies that do master that process will be the ones set themselves apart from the pack.
The retail environment has never been more competitive. Online and mobile shopping channels, with their lower overhead costs, exert constant pressure on retailers to deliver low prices while remaining profitable.
How to move consumers from an on/off affair to a committed data relationship: A report from DQM GRC on how to make sure you are ready when former customers get back in contact, how to reset the data relationship and ten questions to ask about your data relationship with consumers.
Just over one in two businesses do not have the right skills in house to execute their AI strategy even though 93% of businesses are fully invested in AI. This is according to research from SnapLogic, which also shows that the AI skills shortage is more acute in the UK than in the US.
Konica Minolta Marketing Services (KMMS) proclaims to help brands get the best value out of their data. Steve Lowell of KMMS tells an audience which tools and processes his company uses to extract that value and why this task is so challenging in today’s information age.
How exactly does one ‘do data’? For those of us who work around data but not actually with it, analytics and insights can seem like alchemy. Numbers and data go in at one end and data-driven insights come out at the other. So DataIQ has partnered up with Tech Nation UK to have a peek behind the curtain of a data project.
Business intelligence and data visualisation company Qlik has launched a data literacy certificate for people who work within and outside of data analytics. Toni Sekinah speaks to Kevin Hanegan of Qlik to find out how the certificate was designed and the skills and competencies prescribed within it.