Market Insight

News

Regular updates on breaking news across the data and analytics industry. Daily stories on end-user adoption, industry research, regulation and the economic impact of data

Articles

Profiles, features and insights on the key trends, leaders, emerging stars and best practices within data, analytics and data science, originated by DataIQ and our partners

Reports

Research-led insight and guidance into the use, adoption and impact of data and analytics across organisations and the changing nature of consumer trust and participation in the data-value exchange

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Events

Conferences

DataIQ conferences provide a industry-leading platform to learn from the leading practitioners and inspirational leaders across the data and analytics industry.

Awards

Are you an analytics ace? Does your business buzz with brilliant data brains? Then get the recognition you deserve with a DataIQ Award.

Member Workshops

Our workshop programme develops the soft skills of data, analytics and insight practitioners so they take data and analytics out into their organisations effectively.

Leadership Events

Our leadership round-tables, accelerator sessions and executive briefings provide a secure forum for learning and discussion on key industry topics.

Recognition

DataIQ 100

The first and only fully-curated power list of the most influential data and analytics practitioners in UK organisations.

Advisory Board

The influential business leaders who sit on our advisory board support the development of DataIQ Leaders with vision, guidance and advocacy.

Partners

DataIQ works with some of the leading providers of data and analytics technology and services. If you have a project coming up, make this your first port of call.

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About us

New to DataIQ?

Knowledge

News

Regular updates on breaking news across the data and analytics industry. Daily stories on end-user adoption, industry research, regulation and the economic impact of data

Articles

Profiles, features and insights on the key trends, leaders, emerging stars and best practices within data, analytics and data science, originated by DataIQ and our partners

Reports

Research-led insight and guidance into the use, adoption and impact of data and analytics across organisations and the changing nature of consumer trust and participation in the data-value exchange

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Events

Conferences

DataIQ conferences provide a industry-leading platform to learn from the leading practitioners and inspirational leaders across the data and analytics industry.

Awards

Are you an analytics ace? Does your business buzz with brilliant data brains? Then get the recognition you deserve with a DataIQ Award.

Member Workshops

Our workshop programme develops the soft skills of data, analytics and insight practitioners so they take data and analytics out into their organisations effectively.

Leadership Events

Our leadership round-tables, accelerator sessions and executive briefings provide a secure forum for learning and discussion on key industry topics.

Recognition

DataIQ 100

The first and only fully-curated power list of the most influential data and analytics practitioners in UK organisations.

Advisory Board

The influential business leaders who sit on our advisory board support the development of DataIQ Leaders with vision, guidance and advocacy.

Partners

DataIQ works with some of the leading providers of data and analytics technology and services. If you have a project coming up, make this your first port of call.

Membership

About Us

New to DataIQ?

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Mind the Data GapSponsored by Royal Mail

The biggest challenge facing marketers remains the same - acquiring new customers. Alongside it, a new challenge has emerged - how to analyse data and gain insight that drives marketing performance.

Privacy, Value and Ethics Report 2: Coping with the cautious consumerSponsored by DQM GRC

This research report confirms that we have now entered the calm before the storm. We expect that ongoing investigations by the ICO will not only put the intimidatingly large fines back into the media spotlight, but may also impact many business models. With research revealing 39.8% of organisations have still not reached a state of full compliance. This report explores attitudes to data sharing, awareness of data protection laws, trust and data sharing, negative impacts on trust and attitudes

Analytics and insight Data governance Data management Data regulation Organisation and culture

Privacy, Value and Ethics Report 1: In association with CroweSponsored by Crowe

This research report confirms that, while consumers will continue to want increased personalisation, speed and flexibility in how they transact and engage with firms, many consumers will not compromise trust or their own privacy to achieve that. The research also positions data ethics as a rather immature concept in today’s thinking, both by consumers and businesses.

Analytics and insight Data management Organisation and culture

10 Enterprise Analytics Trends to Watch in 2019Sponsored by MicroStrategy

How will enterprises evolve over the next year to manage and make the most of this unprecedented growth? Download 10 Enterprise Analytics Trends to Watch in 2019 to learn how leading organisations will win with embedded and augmented analytics, Hyper-intelligence, collaboration, enterprise AI strategies, and more.

Analytics and insight Data science Skills

The Data Trends Report 2019Sponsored by Apteco

The Data Trends Report 2019: Are You On Board With The Customer Journey? discusses the results of a quick-fire survey of over 270 data insight and marketing campaign software users across a variety of industries. Discover the channels that are being used to drive customers’ communications, including the most popular social channels.

Analytics and insight Data regulation Technology

Why tackling data issues is key to digital transformationSponsored by Experian

Experian and DataIQ explore key findings from our recent Experian/DataIQ research exploring the how and why of digital transformation projects and practical steps organisations can take to tackle their data challenges ahead of such an initiative

Analytics and insight Data governance Technology

Improving marketing effectivenessSponsored by Jaywing

Consumers expect to receive personal and relevant communications from the brands they choose to interact with. To do this, brands need to understand which touchpoints an individual engages with and what influence that engagement has on the customer’s purchase decision so that they can continue to serve the right message, at the right time - which will allow them to stand out amongst competition. This guide will talk you through different attribution methods which vary in complexity and accuracy,

Analytics and insight Business intelligence Data management

Customer-centric trends behind winning companiesSponsored by Apteco

Marketing data insights and campaign automation can deliver powerful results, no matter what industry you work in. Nowhere is this better demonstrated than in the ‘Best use of the Apteco Marketing Suite Award’ finalists, who all demonstrate the winning customer-centric strategies that deliver competitive advantage.

Analytics and insight Technology

Key Strategies For A High Performing Data and Analytics Program In 2018Sponsored by Tealium

Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.

Analytics and insight Strategy

How to use smart data to deliver a higher ROISponsored by Adverity

Unlock the true potential of your data with data-driven marketing to make better decisions. Today, marketers turn to the most reliable source of information: The customer data. Unfortunately, though so many still have problems with the data-driven approach. Many often ask us where to find suitable data. Others criticize about the lack of tools.

Analytics and insight Data management Strategy

Latest articles

Data governance Technology

Call for projects supporting open engineering data

A new stimulus fund of £150,000 is available to eligible projects that will increase access to data and drive innovation in the engineering sector. The fund has been announced alongside the publication of a manifesto and report aimed at getting companies and organisations in the engineering sector to publish, use and share data. Toni Sekinah reports.

Data management Data science

NEW! DataIQ Podcast - 7: Parkinson's and ONS

In this edition of the podcast, Amanda Davis of Parkinson’s talks about the charity’s new data strategy and CRM platform. Plus, Tom Smith of the ONS Data Science Campus reflects on two years of activity.

Data governance Data regulation Data science Organisation and culture

Should AI systems be given MOTs to put the brakes on hackers?

The current methods of governing artificial intelligence and autonomous systems are not sufficient to protect our connected devices from having their vulnerabilities exploited by hackers. Dr Bertie Müller points out some of the flaws in the systems that some of us use on a daily basis, and what might be a better way to mitigate them.

Data science

Data questions then answers or data answers then questions?

What should come first; the question that you want the data to give the answer to or the answers with the question being devised retrospectively? At Digital Transformation Expo, Toni Sekinah put the question to Dale Campbell of TfL and Anthony Bartolo of Microsoft about whether the data cart goes before the horse or vice versa.

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