Industry data leaders from NHS Digital, Samsung Europe, Schneider Electric, TUI Group and Zurich will be presenting at the DataIQ Transform event taking place on Wednesday, November 13, 2019. We sat down with some of these industry leaders to learn more about their perspectives on the evolving data and analytics landscape.
This research report confirms that we have now entered the calm before the storm. With research revealing 39.8% of organisations have still not reached a state of full compliance. This report explores attitudes to data sharing, awareness of data protection laws, trust and data sharing, negative impacts on trust and attitudes.
This research report confirms that, while consumers will continue to want increased personalisation, speed and flexibility in how they transact and engage with firms, many consumers will not compromise trust or their own privacy to achieve that. The research also positions data ethics as a rather immature concept in today’s thinking, both by consumers and businesses.
How will enterprises evolve over the next year to manage and make the most of this unprecedented growth? Download 10 Enterprise Analytics Trends to Watch in 2019 to learn how leading organisations will win with embedded and augmented analytics, Hyper-intelligence, collaboration, enterprise AI strategies, and more.
The Data Trends Report 2019: Are You On Board With The Customer Journey? discusses the results of a quick-fire survey of over 270 data insight and marketing campaign software users across a variety of industries. Discover the channels that are being used to drive customers’ communications, including the most popular social channels.
Experian and DataIQ explore key findings from our recent Experian/DataIQ research exploring the how and why of digital transformation projects and practical steps organisations can take to tackle their data challenges ahead of such an initiative
Consumers expect to receive personal and relevant communications from the brands they choose to interact with. To do this, brands need to understand which touchpoints an individual engages with and what influence that engagement has on the customer’s purchase decision so that they can continue to serve the right message, at the right time - which will allow them to stand out amongst competition. This guide will talk you through different attribution methods which vary in complexity and accuracy,
Marketing data insights and campaign automation can deliver powerful results, no matter what industry you work in. Nowhere is this better demonstrated than in the ‘Best use of the Apteco Marketing Suite Award’ finalists, who all demonstrate the winning customer-centric strategies that deliver competitive advantage.
Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.
As chief data and analytics officer (CDAO), Alan Jacobson is responsible for driving data initiatives and accelerating digital business transformation for the company’s global customer base. He spoke to DataIQ about the way data and analytics are changing as a practice and how they change the way organisations operate.
Your organisation needs analysts and data scientists to thrive. They need a community to thrive. Liz Matthews of Mango Solutions explores why enabling them to network and share is critical to a successful practice.
Most businesses are managing an enormous amount of data. However, simply collecting data isn’t the same as understanding it. Roberto Sigona of Qlik explains why organisations need to improve their data literacy.
Fraud costs the government an estimated £31 billion to £49 billion a year. To tackle thist, reforms to the government’s anti-fraud efforts are vital. Satrajit "Satty" Saha of TransUnion in the UK explains how commercial data organisations can play their part.