Market Insight

News

Regular updates on breaking news across the data and analytics industry. Daily stories on end-user adoption, industry research, regulation and the economic impact of data

Articles

Profiles, features and insights on the key trends, leaders, emerging stars and best practices within data, analytics and data science, originated by DataIQ and our partners

Reports

Research-led insight and guidance into the use, adoption and impact of data and analytics across organisations and the changing nature of consumer trust and participation in the data-value exchange

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Events

Conferences

DataIQ conferences provide a industry-leading platform to learn from the leading practitioners and inspirational leaders across the data and analytics industry.

Awards

Are you an analytics ace? Does your business buzz with brilliant data brains? Then get the recognition you deserve with a DataIQ Award.

Member Workshops

Our workshop programme develops the soft skills of data, analytics and insight practitioners so they take data and analytics out into their organisations effectively.

Leadership Events

Our leadership round-tables, accelerator sessions and executive briefings provide a secure forum for learning and discussion on key industry topics.

Recognition

DataIQ 100

The first and only fully-curated power list of the most influential data and analytics practitioners in UK organisations.

Advisory Board

The influential business leaders who sit on our advisory board support the development of DataIQ Leaders with vision, guidance and advocacy.

Partners

DataIQ works with some of the leading providers of data and analytics technology and services. If you have a project coming up, make this your first port of call.

Membership

New to DataIQ?

Knowledge

News

Regular updates on breaking news across the data and analytics industry. Daily stories on end-user adoption, industry research, regulation and the economic impact of data

Articles

Profiles, features and insights on the key trends, leaders, emerging stars and best practices within data, analytics and data science, originated by DataIQ and our partners

Reports

Research-led insight and guidance into the use, adoption and impact of data and analytics across organisations and the changing nature of consumer trust and participation in the data-value exchange

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Events

Conferences

DataIQ conferences provide a industry-leading platform to learn from the leading practitioners and inspirational leaders across the data and analytics industry.

Awards

Are you an analytics ace? Does your business buzz with brilliant data brains? Then get the recognition you deserve with a DataIQ Award.

Member Workshops

Our workshop programme develops the soft skills of data, analytics and insight practitioners so they take data and analytics out into their organisations effectively.

Leadership Events

Our leadership round-tables, accelerator sessions and executive briefings provide a secure forum for learning and discussion on key industry topics.

Recognition

DataIQ 100

The first and only fully-curated power list of the most influential data and analytics practitioners in UK organisations.

Advisory Board

The influential business leaders who sit on our advisory board support the development of DataIQ Leaders with vision, guidance and advocacy.

Partners

DataIQ works with some of the leading providers of data and analytics technology and services. If you have a project coming up, make this your first port of call.

Membership

New to DataIQ?

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Improving marketing effectiveness Sponsored by Jaywing

This guide will talk you through different attribution methods which vary in complexity and accuracy and explore the benefits of advanced techniques and offer examples of how brands are doing it well. Learn the four key steps to build the right attribution model for your brand.

Customer-centric trends behind winning companies Sponsored by Apteco

Marketing data insights and campaign automation can deliver powerful results, no matter what industry you work in. Nowhere is this better demonstrated than in the ‘Best use of the Apteco Marketing Suite Award’ finalists, who all demonstrate the winning customer-centric strategies that deliver competitive advantage.

Analytics and insight Technology

Key Strategies For A High Performing Data and Analytics Program In 2018 Sponsored by Tealium

Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.

Analytics and insight Strategy

How to use smart data to deliver a higher ROI Sponsored by Adverity

Unlock the true potential of your data with data-driven marketing to make better decisions. Today, marketers turn to the most reliable source of information: The customer data. Unfortunately, though so many still have problems with the data-driven approach. Many often ask us where to find suitable data. Others criticize about the lack of tools.

Analytics and insight Data management Strategy

Location Intelligence Drives Competitive Edge In The Digital Age Sponsored by Loqate

Digital media has had a profound impact on the way consumers interact and engage with brands. They are no longer satisfied with loosely targeted mass marketing communications and instead they expect products, services, communications and discounts that are tailored to their needs and buying habits.

Analytics and insight Organisation and culture Strategy

Digital Transformation of Retail Sponsored by MicroStrategy

The retail environment has never been more competitive. Online and mobile shopping channels, with their lower overhead costs, exert constant pressure on retailers to deliver low prices while remaining profitable.

Analytics and insight Data management Organisation and culture

Making Analytical Content Easy to Find, Interact With, Share, and Combine Sponsored by Information Builders

The importance of collaboration has become apparent in modern business. In fact, 97 percent of employers and staff members believe that alignment within a team has a substantial impact on the outcome of a project or task.

Analytics and insight Organisation and culture

The New Role of Marketing Analytics & Visualisation Sponsored by Adverity

In the second instalment of the Strategic Playbook for Data-Driven Agencies series by Adverity, we take a closer look at the growing role of data visualisation and dashboards. Agencies must embrace new data-driven technology to ensure their long-term future and keep pace in times of digital transformation.

Analytics and insight Technology

2018 Global State of Enterprise Analytics Report Sponsored by MicroStrategy

The 2018 Global State of Enterprise Analytics report by MicroStrategy is based on an expansive survey of 500 analytics professionals from around the world and delivers an overall picture of the latest thinking around analytics and mobility, and a glimpse of what’s next.

Analytics and insight Organisation and culture

The 11 Core Functionalities of a Successful Data Strategy Sponsored by Tealium

In this report Tealium has partnered with Gartner to round up the top data and analytics predictions to help professionals enhance their strategic programmes and embrace digitalisation.

Analytics and insight Strategy Technology

Latest articles

Leadership

Ensuring high quality data processes in insurance

Zurich Insurance went through a transformation to simplify its data processes, and was recognised with a DataIQ Transformation with Data award. Toni Sekinah speaks to Anita Fernqvist who lead the turnaround.

Skills Technology

Automating knowledge transfer in oil and gas

When knowledge transfer is automated, expertise is extracted from one person and stored digitally before being passed to someone else. Ron Beck of Aspen Technology tells Toni Sekinah how the automation of knowledge can help ease the problems caused by the talent gap in the oil and gas industry.

Business intelligence Technology

How Openreach halved installation time using data analytics

Back in 2016, Openreach was facing growing pressure for poor delivery of its business ethernet service. To unblock the work stream, it used a new data analytics tool to see what was causing the problems. Jason Teoh explains to DataIQ how being able to visualise the issue has turned the situation around.

Skills

Current apprenticeships for the data industry

As National Apprenticeship Week was only last week, it is a good time to shine a light on some of the apprenticeships that focus on getting people prepared to work in the data industry. If you are thinking of becoming an apprentice or you know someone who might, Toni Sekinah highlights a few UK employers that combine education and training, in addition to a salary.

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