This guide will talk you through different attribution methods which vary in complexity and accuracy and explore the benefits of advanced techniques and offer examples of how brands are doing it well. Learn the four key steps to build the right attribution model for your brand.
Marketing data insights and campaign automation can deliver powerful results, no matter what industry you work in. Nowhere is this better demonstrated than in the ‘Best use of the Apteco Marketing Suite Award’ finalists, who all demonstrate the winning customer-centric strategies that deliver competitive advantage.
Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.
Unlock the true potential of your data with data-driven marketing to make better decisions.
Today, marketers turn to the most reliable source of information: The customer data. Unfortunately, though so many still have problems with the data-driven approach. Many often ask us where to find suitable data. Others criticize about the lack of tools.
Digital media has had a profound impact on the way consumers interact and engage with brands. They are no longer satisfied with loosely targeted mass marketing communications and instead they expect products, services, communications and discounts that are tailored to their needs and buying habits.
The retail environment has never been more competitive. Online and mobile shopping channels, with their lower overhead costs, exert constant pressure on retailers to deliver low prices while remaining profitable.
The importance of collaboration has become apparent in modern business. In fact, 97 percent of employers and staff members believe that alignment within a team has a substantial impact on the outcome of a project or task.
In the second instalment of the Strategic Playbook for Data-Driven Agencies series by Adverity, we take a closer look at the growing role of data visualisation and dashboards. Agencies must embrace new data-driven technology to ensure their long-term future and keep pace in times of digital transformation.
The 2018 Global State of Enterprise Analytics report by MicroStrategy is based on an expansive survey of 500 analytics professionals from around the world and delivers an overall picture of the latest thinking around analytics and mobility, and a glimpse of what’s next.
Zurich Insurance went through a transformation to simplify its data processes, and was recognised with a DataIQ Transformation with Data award. Toni Sekinah speaks to Anita Fernqvist who lead the turnaround.
When knowledge transfer is automated, expertise is extracted from one person and stored digitally before being passed to someone else. Ron Beck of Aspen Technology tells Toni Sekinah how the automation of knowledge can help ease the problems caused by the talent gap in the oil and gas industry.
Back in 2016, Openreach was facing growing pressure for poor delivery of its business ethernet service. To unblock the work stream, it used a new data analytics tool to see what was causing the problems. Jason Teoh explains to DataIQ how being able to visualise the issue has turned the situation around.
As National Apprenticeship Week was only last week, it is a good time to shine a light on some of the apprenticeships that focus on getting people prepared to work in the data industry. If you are thinking of becoming an apprentice or you know someone who might, Toni Sekinah highlights a few UK employers that combine education and training, in addition to a salary.