Industry data leaders from NHS Digital, Samsung Europe, Schneider Electric, TUI Group and Zurich will be presenting at the DataIQ Transform event taking place on Wednesday, November 13, 2019. We sat down with some of these industry leaders to learn more about their perspectives on the evolving data and analytics landscape.
This research report confirms that we have now entered the calm before the storm. We expect that ongoing investigations by the ICO will not only put the intimidatingly large fines back into the media spotlight, but may also impact many business models. With research revealing 39.8% of organisations have still not reached a state of full compliance. This report explores attitudes to data sharing, awareness of data protection laws, trust and data sharing, negative impacts on trust and attitudes
This research report confirms that, while consumers will continue to want increased personalisation, speed and flexibility in how they transact and engage with firms, many consumers will not compromise trust or their own privacy to achieve that. The research also positions data ethics as a rather immature concept in today’s thinking, both by consumers and businesses.
How will enterprises evolve over the next year to manage and make the most of this unprecedented growth? Download 10 Enterprise Analytics Trends to Watch in 2019 to learn how leading organisations will win with embedded and augmented analytics, Hyper-intelligence, collaboration, enterprise AI strategies, and more.
The Data Trends Report 2019: Are You On Board With The Customer Journey? discusses the results of a quick-fire survey of over 270 data insight and marketing campaign software users across a variety of industries. Discover the channels that are being used to drive customers’ communications, including the most popular social channels.
Experian and DataIQ explore key findings from our recent Experian/DataIQ research exploring the how and why of digital transformation projects and practical steps organisations can take to tackle their data challenges ahead of such an initiative
Consumers expect to receive personal and relevant communications from the brands they choose to interact with. To do this, brands need to understand which touchpoints an individual engages with and what influence that engagement has on the customer’s purchase decision so that they can continue to serve the right message, at the right time - which will allow them to stand out amongst competition. This guide will talk you through different attribution methods which vary in complexity and accuracy,
Marketing data insights and campaign automation can deliver powerful results, no matter what industry you work in. Nowhere is this better demonstrated than in the ‘Best use of the Apteco Marketing Suite Award’ finalists, who all demonstrate the winning customer-centric strategies that deliver competitive advantage.
Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.
Marketplace for driving data, wejo, is connecting those that have it with those who need it. The company states that by joining up supply and demand, it is helping to save lives, reduce congestion and emissions, and create a better all-round driving experience. Toni Sekinah hears from wejo’s Steve Pimblett.
Cathy O’Neil is the author of the seminal book Weapons of Math Destruction, a book detailing how algorithms can deliver and amplify negative outcomes to the most vulnerable people in society. In a presentation at Teradata Universe, she talked about the concept of an ethical matrix and how these could objectively assess the positive and negative impact of algorithms on their stakeholders.
Chris Render of Hermes the parcel delivery company is responsible for data infrastructure and data processing. He tells Toni Sekinah about the digital transformation his company is undertaking and how it is being supported by a data transformation.
Meha Nelson is the winner of the Women’s Entrepreneurship Award, one of three awards given to organisations and participants of the Open Data Institute’s Data Pitch accelerator. She told Toni Sekinah how GDPR affected the collection of data for Predina, the accident prediction company she co-founded, and how data is used to avoid collisions.