Artificial Intelligence (AI) and Machine Learning (ML) are becoming increasingly mainstream. When applied in an organisational context effectively, AI/ML can significantly increase customer value and enhance business outcomes.
Utilising data and AI at a business level to drive the overall value of the customer is very different from using it at the tactical level to optimise a channel or clicks and warrants considerable upfront planning.
In this paper, we explore the steps that organisations need to take to implement AI into their organisation to ensure the greatest chance of success including tips on:
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