Digital transformation is affecting how organizations engage with their customers across the entire customer life cycle, from marketing and commerce to products, services, support, and ongoing customer engagement. To ensure they survive and thrive in the digital age, organizations must know and understand their customers’ unique context and location.
This new location intelligence study is based on the results from an online global survey conducted by Forrester Consulting:
- Countries covered - UK, the US, Germany, Austria, Switzerland, Benelux, and the Nordics
- Sectors covered –Financial services and insurance, retail, eCommerce and eServices, gaming, transportation and logistics, travel and hospitality and healthcare
- 253 decision makers with responsibility for digital customer experience and/or data • As well as 1,503 consumers who had recently purchased products/services online