Improving marketing effectiveness

Consumers expect to receive personal and relevant communications from the brands they choose to interact with. To do this, brands need to understand which touchpoints an individual engages with and what influence that engagement has on the customer’s purchase decision so that they can continue to serve the right message, at the right time - which will allow them to stand out amongst competition.

However, following an individual’s complete customer journey, across online and offline channels, can be a challenge.

This report will talk you through:

• Different attribution methods which vary in complexity and accuracy
• Explore the benefits of advanced techniques
• Offer examples of how brands are doing it well.