Unlock the true potential of your data with data-driven marketing to make better decisions.
Today, marketers turn to the most reliable source of information: The customer data. Unfortunately, though so many still have problems with the data-driven approach. Many often ask us where to find suitable data. Others criticize about the lack of tools.
Download this report to learn:
What is data-driven marketing?
How your brand can benefit from big data.
The most common challenges marketers like you face with data.
Examples of data-driven campaigns, and
A short guide on building a data-driven marketing strategy and the tools to use
This report presents the findings from a survey across 101 companies to identify their goals for digital transformation and data integration, together with the obstacles they encounter. Based on the findings presented in this report, there are five key issues and recommendations that can be made to support more successful digital transformations.
Talk of contact tracing apps to tackle COVID-19 serves to highlight the difficult balance between using data to personalise services and robust data protection. Whether your organisation is involved in building these solutions or not, Craig Suckling of IAG Loyalty suggests there are four principles to keep you on the right side of your customers.
if there is limited trust in the data, should decisions be offloaded to an algorithm and other cutting-edge technologies? As organisations look to build up their capabilities and use of AI and machine learning, Clinton Hook of Experian argues for a renewed focus on their foundational component - good quality data.
In this edition, Information Commissioner Elizabeth Denham talks to DataIQ about the consultations and guidelines the ICO has been running, and Peter Jackson discusses his job as group director of data sciences for the L&G group. Plus Jane Pierce of Autism Forward.
Building a successful and lasting analytics community takes time and effort. Liz Matthews of Mango Solutions looks at some useful steps that organisations can take to establish and maintain a thriving collaborative approach.
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