Unlock the true potential of your data with data-driven marketing to make better decisions.
Today, marketers turn to the most reliable source of information: The customer data. Unfortunately, though so many still have problems with the data-driven approach. Many often ask us where to find suitable data. Others criticize about the lack of tools.
Download this report to learn:
What is data-driven marketing?
How your brand can benefit from big data.
The most common challenges marketers like you face with data.
Examples of data-driven campaigns, and
A short guide on building a data-driven marketing strategy and the tools to use
This report presents the findings from a survey across 101 companies to identify their goals for digital transformation and data integration, together with the obstacles they encounter. Based on the findings presented in this report, there are five key issues and recommendations that can be made to support more successful digital transformations.
Sir Nigel Shadbolt, co-founder of the Open Data Institute and expert AI researcher handed out three awards to an entrepreneur, a start-up and a data provider who all took part in the Data Pitch accelerator. Toni Sekinah reports.
Reema Poddar of Teradata heads up the company’s technology and innovation office and looks after the information security. She tells Toni Sekinah about the women she admired in the technology and business worlds, what she does to make sure the customer comes first and how she encourages diversity in her organisation.
Concerns about data privacy and data security are top obstacles to effective use of data and analytics. This is finding of a report by Microstrategy of 500 data professionals across five countries. Toni Sekinah reports.
Dustin Spangler of Larry H Miller Sports and Entertainment has a huge variety of data to deal with as sports teams, a cycle race and a cinema chain, to name a few, fall under his company’s umbrella. He tells Toni Sekinah the challenges that he and his team face when dealing with that variety of data and how they went about choosing a cloud platform.
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