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Dynamic customer data in a digital world - Insight Report 2018

Sponsored by Royal Mail Data Servcies
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Consumer data is changing at an unprecedented rate. To achieve growth from the huge potential of customer data means senior leaders across all industry sectors must address three key challenges:
  • Understand the impact on your organisation’s data resulting from the accelerated pace of change
  • How to implement good data governance to ensure regulatory compliance
  • How to implement agile solutions to ensure data is accurate and kept up-to-date on a continuous basis.
Produced in conjunction with customer insight, data and analytics specialist, Paul Laughlin, this Insight Report looks at a new era for customer data management - what we have termed "dynamic customer data management".
Download this report to learn:
  • The changing landscape of customer data – why it’s more complex and challenging than ever
  • The future of dynamic customer data – the opportunities for your business
  • Dynamic customer data management solutions – six key requirements for you to consider.
Sponsored by Royal Mail Data Servcies
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