Why data quality will drive recovery
The challenges that businesses have faced with their data and marketing look very similar, as many of the findings in this latest round of research highlight. Some have seen little or no impact on their data strategies, whereas others have faced a significant change to their circumstances.
Download this report by DataIQ and Royal Mail to learn:
Where are organisations focusing their investment to drive recovery?
Is there a gap between hands-on data quality stakeholders and value-creating teams?