Customer-first, but are data and technology falling behind?

Brands are using data to understand and engage customers better in a disrupted digital world. Despite this disruption, customers are still people who appreciate good service, relevance, being listened to and looked after. They want an easy, frictionless buying experience and a brilliant ownership experience. They value those things and always will, whether face-to-face or via a device. Customer relationships are a function of magic moments online and offline that determine whether to engage or to buy, again and again.

With so much data, more stringent regulations, and higher customer expectations today, it is not easy to harness data and empower the marketing technology available.

Download this whitepaper by DataIQ and Acxiom to explore:

• Strategies for building a customer-first organisation
• How to understand and engage customers better in a disrupted digital world
• Key Findings from our joint research