ao link

Customer data platforms: Integrating data, transforming enterprises

In Partnership with Tealium
Linked InTwitterFacebook
191022 Tealium report.png

Digital technology has been transforming the brand experience for decades. Customers have adapted rapidly to this new landscape - in fact, they are outpacing most enterprises in the rate of change in their behaviour. By contrast, the continual emergence of new channels and the data they yield is often overwhelming brands’ efforts to deliver a consistent customer experience.

 

To customers, their data is a valued asset that should be leveraged for a personal engagement. To enterprises, customer data is frequently a challenge with uneven levels of integration, disconnected sources and fragmented processes.

 

This report presents the findings from a survey across 101 companies to identify their goals for digital transformation and data integration, together with the obstacles they encounter. It reflects the approach of clients (73.3% of the sample) and their business partners (26.7%). Where there is a commonality between these groups (such as core concepts and activities), their responses are presented in combined form. Where they differ (such as clients’ internal focus as opposed to their business partners’ external focus), they are shown separately.Based on the findings presented in this report, there are five key issues and recommendations that can be made to support more successful digital transformations.

 

Download this report by DataIQ and Tealium to explore:

  • Key findings from the research across 101 companies
  • Driving data-driven transformations
  • Achieving intergrated customer data
  • Challenges to intergrated customer data
  • Recommendations for achieving a successful enterprise wide transformation
In Partnership with Tealium
Linked InTwitterFacebook

Next read

"Ditch and switch" - the £77 billion cost of failing to be hyper-personal

"Ditch and switch" - the £77 billion cost of failing to be hyper-personal

Next read

2024 DataIQ AI Awards - The essential guide

2024 DataIQ AI Awards - The essential guide

You may be interested in

Starting a data academy programme: A blueprint for success

Starting a data academy programme: A blueprint for success

CDO Challenges – Stressing the importance of a data strategy

CDO Challenges – Stressing the importance of a data strategy

Clarity is the key to successful data strategies

Clarity is the key to successful data strategies

Leveraging data within an AI strategy

Leveraging data within an AI strategy

Stay informed with DataIQ

Sign up to our newsletter and get the latest to your inbox.

Data IQ
Twitter
Linked In

DataIQ is a trading name of IQ Data Group Limited
10 York Road, London, SE1 7ND

Phone: +44 020 3821 5665
Registered in England: 9900834
Copyright © IQ Data Group Limited 2024