Whatever the size of your organisation, you will always face challenges around marketing and its performance. Particularly in times when costs are under pressure, addressing these can offer the potential for a quick win by reducing spend and driving up demand.
As everyone continues to be asked to deliver more from less - and with data being the bedrock of all marketing - you would assume data would be under the tightest of controls and careful management. However, our research suggests that it is still proving to be something of a challenge to a significant proportion of organisations.
Download this report by DataIQ and Royal Mail to explore: