Reports & Whitepapers:
Life events - the hidden marketing key to solving customer churn
In many organisations the reality of data-driven marketing is often far behind the claimed adoption curve. This new research report reveals some of the key reasons why...
Life, Death and the Gap Inbetween - Customer Data Research 2015
Customer data can provide significant insights into what is driving behaviours, from moving house to switching suppliers - Yet too many companies are focussed just on acquisition...
The 6% solution: How customer data drives marketing & business performance
This report provides a year-on-year comparative analysis into marketing challenges, the issues associated with the use of customer data and has uncovered a startling finding - poor quality customer data is costing UK organisations 6% of revenue every year...
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