Reports & Whitepapers: 

Life events - the hidden marketing key to solving customer churn

In many organisations the reality of data-driven marketing is often far behind the claimed adoption curve. This new research report reveals some of the key reasons why...

Life, Death and the Gap Inbetween - Customer Data Research 2015

Customer data can provide significant insights into what is driving behaviours, from moving house to switching suppliers - Yet too many companies are focussed just on acquisition...

The 6% solution: How customer data drives marketing & business performance

This report provides a year-on-year comparative analysis into marketing challenges, the issues associated with the use of customer data and has uncovered a startling finding - poor quality customer data is costing UK organisations 6% of revenue every year...

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