Strategy: Keeping data at the heart of digital transformations
According to recent DataIQ research, a single view of the customer is considered to be essential to the success of a digital transformation by 60% of organisations. Yet only 24% of them actually have this critical resource.
Perhaps in recognition of this lack, three-quarters of firms (76%) are undertaking customer data integration as part of their programme. But the potential importance and impact of this is not as high as might be expected - only 33% say it is fundamental to the success of their digital integration.
So why is there such a gap between the strategic vision and the understanding of data’s importance when it comes to putting a business onto a digital-first footing?
While data is clearly high on the to-do list during such programmes, could it be argued that datafication should happen first and only then be followed by the introduction of new digital platforms?
And for data practitioners, how can they be sure they get involved in crucial decisions about the future of the organisation and its operating model so that data drives the value that is anticipated?
At this facilitated dinner conversation for senior leaders in data and analytics, hosted by David Reed, knowledge and strategy director at DataIQ, a domain expert with experience of how data should be used to drive transformation will share their insights into the success factors and challenges involved.